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Job Details

ID #45949596
State Arizona
City Phoenix
Job type Permanent
Salary USD Depends on Experience Depends on Experience
Source DIVERSANT, LLC.
Showed 2022-09-24
Date 2022-09-06
Deadline 2022-11-05
Category Marketing/advertising/PR
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Web Analytics

Arizona, Phoenix, 85001 Phoenix USA

Vacancy expired!

  • Lead the collection, measurement, reporting, and analysis of web behavioral data.
  • Identify, measure, and monitor key performance indicators, with continual recommendations impacting site, content, marketing, and e-commerce
  • Manage the intake and execution of A/B testing, including statistical and duration analysis while driving the prioritization of the testing roadmap using RACI or a similar matrix.
  • Develop technical specifications and lead the QA effort for site tagging implementation
  • Serve as SME on all digital medium analytics and measurement tools; stay current on latest trends in web measurement strategies and guide cross-channel attribution methodology
  • Work closely with eCommerce development team to identify data capture opportunities and collaboratively implement improvements
  • Disseminate relevant web analytics data throughout the organization; champion data-driven decision making
  • Own relationship with web analytics vendors and assure proper implementation and ongoing optimization

    • Essential Competencies:

    9 1. Efficiency – Able to produce significant output with minimal wasted effort or supervision.2. Industry knowledge – Highly knowledgeable of the business, products and competitors.3. Customer service mindset – Understands the customer, is focused on providing superior customer service.4. Analytical skills – Able to structure and process qualitative and quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.5. Attention to detail – Does not let important details slip through the cracks or derail a project.6. Creativity/innovation – Generates new and innovative approaches to problems.7. Communication – Speaks and writes clearly, articulately, and diplomatically without being overly verbose or talkative.8. Teamwork – Reaches out to appropriate division heads and cooperates with corporate team members to establish an overall collaborative working relationship.9. Flexibility/adaptability – Adjusts quickly to changing priorities. Copes effectively with complexity and change.

    Qualifications:
    • Bachelor’s degree (Master’s degree preferred)
    • 3+ years experience with web analytics (Google Analytics preferred) and testing tools (Google Optimize, Optimizely) combined with very strong Excel skills and the ability to visualize data effectively
    • 2+ years of high-level expertise with Business Intelligence tools, such as Power Bi, Google Cloud Platform, Big Query etc. with experience writing and tuning SQL queries in an online or offline environment
    • 2+ years experience measuring the success of online marketing programs including paid search, affiliate marketing, email, comparison shopping, display advertising, and SEO campaigns, as well as merchandise performance
    • Self-starter with a high degree of analytic curiosity
    • Experience with Jira/Confluence/Monday is a plus

    Vacancy expired!

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