Vacancy expired!
- Plan and execute a marketing strategy for the organization and for new and existing products or services.
- Oversee the implementation of the marketing strategy.
- Develop a brand strategy.
- Set and administer an annual marketing budget.
- Create and arrange a calendar of events such as webinars, Markets, Design events, etc.
- Guide the day-to-day activities for the marketing team and marketing manager.
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan in necessary.
- Provide tools and materials to enable the sales team to function effectively.
- Manage and refine the organization’s social media presence.
- Participate in the development of branding and corporate identity initiatives.
- Manage and measure marketing campaign costs.
- Report on the effectiveness of marketing campaigns using pre-determined KPIs.
- Utilize data for marketing campaigns, interrogating the organization’s databases and external data.
- Develop sales forecasting and product brandings plans.
- Identify new business opportunities.
- Conduct market research studies.
- Work with new business development team and sales teams on brand initiatives.
- Negotiate with media agencies and secure agreements on the production of promotional materials.
- Bachelor’s degree required, preferably in Marketing.
- 5 - 10 years of management experience with Marketing Departments.
- Strong project management skills
- Proficient communication skills
- Great attention to detail
- Strong people management skills – overseeing the day-to-day operations including recruiting, supervising, and mentoring members of the marketing team.
- Strong adaptability and versatility.
- Strong data analysis skills – much of the analysis is done by drilling down the data around customer behavior and experiences.
Vacancy expired!