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At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.Reporting to the Personal Lending Group (PLG: Personal Lines, Personal Loans, Student Loans) Marketing leader, this role will have primary responsibility for developing and implementing marketing campaigns to support the Student Lending business. Collaborating closely with the line of business, functional partners and other marketing centers of excellence, this seasoned Marketing Program Manager will be responsible for the following:
Develop marketing campaign strategies to drive incremental loan volume or support new growth initiatives. This could include targeted marketing direct to consumer campaigns, digital marketing, lead generation, offers and awareness campaigns and tactics. New growth initiatives could include: product and customer experience enhancements, population expansion and segmentation, affiliate marketing and new channels.
Develop and gain approvals for campaign strategy, performance projections and marketing spend. Partnering with Risk, Finance, Business, Legal and Compliance and Analytics.
Lead end-to-end launch of marketing campaigns from strategy development, targeting and segmentation, creative, messaging and offer development. Partner with internal marketing centers of excellence and marketing partners to ensure flawless and timely execution of campaigns to meet business and financial goals.
Engage and prepare telephone channels for outbound and inbound customer calling; ensure appropriate readiness in branch channel.
Manage marketing budget to optimize return on marketing investment. Track marketing effectiveness to ensure the right level of return on investment. Identify and implement marketing effectiveness opportunities.
Identify and capitalize on market trends and strategic growth opportunities. Leverage insights to develop strategies and programs.
Integrate marketing initiatives with the enterprise Consumer Segment strategies to align goals and resources.
Location/s: Charlotte, NC; Minneapolis, MN; Des Moines, IA; San Francisco, CA; and Concord, CA are strongly preferred, but other hub locations may be considered.“Meet” our team members and receive an authentic view of what it’s like to work for Wells Fargo. Copy and paste this video URL into a new browser tab to view: https://www.youtube.com/watch?v=hmen7-0Ihbk&list=PL1wnNCsFZfFVW7aXdtLBFvYrHynSOJcL0&index=6&t=0sRequired Qualifications:
6+ years of marketing experience
Desired Qualifications:
Ability to lead projects/initiatives with high risk and complexity
Ability to manage tactical or strategic initiatives
Ability to influence and collaborate at all internal organizational levels
Ability to negotiate, influence, and collaborate to build successful relationships
Ability to take initiative and work independently with minimal supervision in a structured environment
Strong analytical skills with high attention to detail and accuracy
Excellent verbal, written, and interpersonal communication skills
Ability to travel up to 5% of the time
Job Expectations:
Ability to travel up to 5% of the time
How to Express Interest in This Job: Wells Fargo invites you to apply for this job at https://employment.wellsfargo.com/psc/PSEA/APPLICANTNW/HRMS/c/HRSHRAMFL.HRSCGSEARCHFL.GBL?Page=HRSAPPJBPSTFL&FOCUS=Applicant&SiteId=1&JobOpeningId=5509302&PostingSeq=1.All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
Vacancy expired!