Vacancy expired!
What You ll Do Extract, Transform and Blend data from various and disparate internal/external data sourcesUtilize, develop, and enhance attribution methodology (lift, media mix, multi-touch, time decay) by leveraging advanced analytics techniques (ie. machine learning )Create impactful visualizations and self-service dashboards that meet the requirements for multiple internal and external stakeholdersProvide guidance and leadership to the rest of analytics team lead by example and be a resource for best practices.Develop and implement structure testing campaign for specific and deliberate and actionable learningIdentify performance trends and derive meaningful insights from media campaign to make actionable optimization recommendations to the media team.Work directly with clients and account managers to establish KPIs and goals/benchmarks for media campaigns.
Candidates must have the following experiences:AlteryxData ETL / SQLData VisualizationMedia AnalyticsWhat You'll NeedBA/BS or Masters degree in Analytics, Information Systems, or related subjects5+ years of experienceStrong analytical, creative and innovative approach to solving problems.Exceptional organization skills and the ability to multitask/manage competing priorities.Strong decision making and communication skillsClient-facing experience and working directly with vendors.Detail-oriented with a high level of accuracyKnowledge of account services and data analytics.Must have exceptional Excel skills with advanced knowledge of formulasExperience working with web analytics (GA, Adobe, etc.) and attribution tools.Experience working with BI/CRM tools.Experience working with ETL tools for data blending and transformation.Experience working with SQL, databases, Python, Alteryx, etc a strong plus.Experience with research and buying tools; specifically for digital and offline media.Proficient in media fundamentals; digital/offline media planning, buying and execution.Able to work autonomously or collectively in a high-pressure/fast-paced environment.Vacancy expired!