Associate Manager Digital Merchandising

Job Description

The Associate Manager Digital Merchandising is responsible for creating a data-driven and consumer-first site experience to drive sales (direct and indirect) and engagement. You will partner with the brand and marketing teams to define a compelling product offer, selling strategy and use data to improve the digital customer experience in partnership with key stakeholders across the e-commerce organization.

• Drive sales and conversion through digital merchandising execution of our e-commerce and DTC websites.
• Partner with Global Brand Teams to identify merchandising strategies for key products, marketing messages, and on-site experiences to support the brand, retail partners and direct-to-consumer sales
• Develop promotional calendar and marketing plans to drive traffic, revenue and conversion growth.
• Coordinate assets and content to facilitate new item setup, launch new products and promotional campaigns on the site.
• Utilize web analytics tools to evaluate site performance and develop data driven business strategies that drive improvements in Key Performance Indicators (KPIs.)
• Analyze KPI’s and metrics to identify trends and recommend activity to generate sales growth and maximize conversion rates.
• Implement appropriate strategies to improve online user experience and drive financial performance including recommendations for updates and enhancements.
• Build and optimize an outstanding customer experience across the purchase funnel to minimize friction points and drive toward conversion and repurchase.

Qualifications

• Minimum 5 years’ experience in digital business arena preferably from a toy, retail or consumer products company
• Prior work experience in ecommerce-related marketing and/or merchandising, including working with multi-disciplinary cross-functional teams is required
• Product merchandising and conversion optimization experience a must
• Strong history of utilizing data, analytics and insights to drive business decisions
• Experience leading, communicating, and aligning in a complex environment across multiple constituencies
• Demonstrated strategic business planning and management skills
• Experience with product marketing, especially personalized/customized product a plus
• Excellent written/verbal, time management and quantitative/analytical skills required

Additional Information

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

• We execute:We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.