The Opportunity: 
The Associate Manager will support a major licensed franchise within Mattel’s licensee team, helping bring engaging and innovative toys to kids and families around the world. In this role, you will partner closely with the licensor and cross-functional Mattel teams to drive product strategy, oversee the development pipeline, and support global business performance for a key toy property.What Your Impact Will Be: Strategy & Business ManagementSupport the development and alignment of global toy strategies across internal teams and with the licensor, ensuring buy-in and execution across key markets.Partner with leadership to build 3–5 year product roadmaps, balancing innovation and refresh cycles.Define toy strategy by segment (core, premium, collector, preschool, etc.).Manage toy pricing architecture and competitive positioning.Own business performance including revenue, margin, and SKU productivity.Monitor category trends, competitive activity, retailer dynamics, and global market performance.Product Development & Pipeline ExecutionCollaborate with Product Design, Packaging, and Development teams to bring compelling toys from concept to shelf, on time and on budget.Manage complex product development timelines and ensure alignment with consumer insights, play patterns, and brand priorities.Maintain the merchandising outline and oversee cadence for product flow to retail.Cross-Functional & Global CollaborationPartner with regional commercial and marketing teams to ensure strategy alignment and address channel-specific or retailer-specific needs.Provide input to Brand Marketing on packaging direction, messaging, and feature storytelling for global campaigns.Work with other Mattel Global Brand teams to share plans, insights, and best practices.Cultivate strong working relationships with the licensor as part of the licensee business team.Communication & LeadershipPresent strategies, roadmaps, and business updates confidently to senior leadership and cross-functional partners.Synthesize insights and data to influence decision-making across creative, engineering, manufacturing, and commercial teams.