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IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesThe Performance Operations team provides insights, analysis, and reporting to improve and scale marketing performance at Acoustic. We use data and analysis to inform campaign strategy and operations for the Acoustic marketing team across all channels including email, digital, and web marketing, and across multiple types of marketing, including acquisition, customer, and brand/consumer marketing.What You’ll Do:
Lead a team of analysts who manipulate large, complex datasets to create analytical insights and inform strategic direction on channel performance including marketing ROI, media optimization, opportunity identification, dashboard creation among other key analytics areas
Manage a team of analysts to deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness.
Build strong relationships with marketing leaders to organize and prioritize feedback from our users on future improvements
Partner with Data Science and Engineering to develop long-term roadmap for marketing data architecture and ensure uptime through technology platform changes or migrations
Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity
Deliver on multiple initiatives in the same time frame with minimal supervision
Create and present communications that convey the “story” from data, analytics and media insights to business leaders, motivating change and a culture of experimentation toward performance
Ensure and monitor proper instrument tracking (e.g. via Google Analytics, etc.) for marketing tools
As a Marketing Analytics Lead on our team, you will lead a team that manages at-scale reporting and analytical insights for a global marketing team across all of Scotch’s business lines and marketing channels.Required Technical and Professional Expertise
5 years experience collaborating with technical partners in engineering and data science on how to design efficient, scalable reporting systems.
5 years experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision
3 years experience in communicating and collaborating with cross-functional teams (e.g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership)
3 years xperience and comfort with using and analyzing large data sets
Advanced knowledge of Excel including macros
Intermediate knowledge of PowerPoint, including ability to use PowerPoint to communicate analytical insights effectively to stakeholders
Understand the full spectrum of marketing and various functions within marketing.
Enjoy working in teams and collaborative environment
Preferred Technical and Professional Expertise
7 years experience collaborating with technical partners in engineering and data science on how to design efficient, scalable reporting systems.
5 years experience in communicating and collaborating with cross-functional teams (e.g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership)
5 years experience and comfort with using and analyzing large data sets
Intermediate/Advanced knowledge of SQL
Strong analytical skills, including data querying, predictive modeling, and experimental design required
Expertise in a data visualization tool, particularly Tableau, Looker, Qlikview, Cognos
Intermediate knowledge of PowerPoint, including ability to use PowerPoint to communicate analytical insights effectively to stakeholders
Experience in statistical analysis or programming including R and Python.
About Business UnitAt IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.Your Life @ IBMWhat matters to you when you’re looking for your next career challenge?Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.Impact. Inclusion. Infinite Experiences. Do your best work ever.About IBMIBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Vacancy expired!