Job Details

ID #17320909
State California
City Los angeles
Job type Contract
Salary USD Depends on Experience Depends on Experience
Source Odesus
Showed 2021-07-26
Date 2021-06-28
Deadline 2021-08-27
Category Art/media/design
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Researcher

California, Los angeles, 90001 Los angeles USA

Vacancy expired!

As a Researcher on the North America Regional & Oceania team, you will be tasked with diving into highly ambiguous problem spaces, applying a variety of research methods in innovative ways, and collaborating closely with our regional Publishing and Esports leads, stakeholders, external product partners and other Insights embedded throughout the company to improve our understanding of both our consumers.You will be accountable for supporting market research efforts (qualitative and quantitative), and for driving opportunities at the regional level for North America and Oceania, including market landscape and brand tracking, top-of-funnel product health metrics, audience sizing and profiling, and anything else necessary to measure our regional level goals and commitments. You will originate new data and synthesize existing data sources into actionable reporting about the health of our products, brands, and strategically relevant competitors and conditions emerging in our regional markets to inform strategy in the North America and Oceania markets.You will be responsible for flexibly developing at scale multimodal approaches to understanding the nature and business KPI impact of shifts in sentiment (both brand and other) and changing needs of both players and Esports fans in North America and Oceania. Over time, you will be expected to support the team in developing a framework for integrating traditional survey-based market research, internal account data, internal player surveys, secondary data, and social listening data into a holistic picture of the player and of the Esports fan (and how that affects our business at a strategic level).This role requires a willingness to work alongside regional leadership in evaluating our existing portfolio, and determining how we can further develop and market products. Performance in this role requires creativity, willingness to try, fail, and try again at a new approach until it’s working, and a broad familiarity with social science methods.

Responsibilities:Develop and execute projects that improve our understanding of the audience in order to both grow the audience and increase audience investment in our various IPGenerate/socialize backlog for regional market research to understand gamer & esports fan preferencesAdvise regional leadership on market research spend/best practices, and need for scope of current tools and future tools to be developedDeep dive on player brand sentiment regarding publishers and developers, synthesizing our existing brand research and developing recommendations for the regional product leadsCollaborate with product and central insights to further develop segmentation of core fansScope, support and socialize regional audience profiling, purchase/trial research, or additional company-wide research effortsFramework for understanding the interaction effects between player hours in games and player engagement in non-game experiences Construct, organize, and execute studies and surveys designed to answer business, development, and usability questionsCollaborate with central research team to design and moderate focus groups as neededShare your results with leaders in clear, illustrative presentationsBuild and maintain strong relationships with product and regional insights teams

Required Qualifications:BA or BS in Psychology, Anthropology, Human-Computer Interaction, or a related social science discipline4+ years of experience in user experience research, behavioral or cognitive research, or quantitative market researchProficient in a variety of research methodologies, such as surveys, focus groups, ethnography, and labs, and apply research methodologies with a minimal amount of craft guidanceExpertise in at least one quantitative method for understanding sentiment, needs, and preferences (survey highly preferred)Strong hypothesis-driven experimentation skills with emphasis on qual/quant user research techniques and playtesting/labs. Comfort/familiarity with helping a team test, learn, and iterateAbility to generate actionable recommendations for brand/growth strategyAbility to create clear presentations and convey complex or nuanced topics to creative audiencesIntellectually humble & defaults to listening, always considering the information/ideas presented by others with an open mind. Wants to win together, as a teamStrong problem-solving skills and ability to structure out nebulous spacesThe products in our portfolio may each make pivots in the course of its development and, as a result, priorities may shift drastically. The person in this role should be willing and able to shift focus as necessarySome problem spaces require a high degree of creativity under constraints, candidates should be comfortable with experimentation and innovation for problem spaces where no clear best practices for methods/analysis currently exist

Desired Qualifications:Advanced degreeExperience with gaming, tech or consumer productsExperience within the tech, gaming or media/entertainment industry

Vacancy expired!

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