Job Details

ID #4232013
State California
City Newburypark
Full-time
Salary USD TBD TBD
Source Anthem, Inc.
Showed 2020-06-26
Date 2020-06-27
Deadline 2020-08-26
Category Et cetera
Create resume

Director Marketing Strategy & Insights

California, Newburypark 00000 Newburypark USA

Vacancy expired!

Description SHIFT: Day JobSCHEDULE: Full-timeYour Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.This role is responsible for leading an organization in directing the development, execution and use of timely, actionable market and customer information to grow the business, transform the customer experience, retain profitable membership, and enhance the companys reputation. Primary duties to include, but are not limited to:

Acts as a partner in the business planning process at the business unit and enterprise level.

Leverages customer and market information to proactively identify and assess new business opportunities to create customer value and profitably grow the business.

Manages complex, high priority business questions/issues, and identifies/creates customer and market insights that can drive solutions.

Delivers strategies and recommends plans that connect overall corporate growth and business objectives with marketing/product/distribution strategies and programs.

Develops and executes annual Research & Analysis plan and calendar for designated business partners.

Responsible for efficient and effective management of annual research budget.

Leads large cross-functional efforts in developing marketing strategy and plans for high profile initiatives.

Performs industry and competitive analysis, market sizing and segmentation analysis, customer value proposition analysis, and customer experience analysis.

Identifies strategic priorities, collaborates with business partners to execute on the strategic plan, and evaluates performance to measure results.

Develops and implements metrics to report and monitor progress against goals.

Hires, trains, coaches, counsels, and evaluates performance of direct reports.

Qualifications Requires a BA/BS degree; 7-10 years experience in business development, marketing, marketing research and strategy; or any combination of education and experience, which would provide an equivalent background. Masters degree in Business, Marketing or related field preferred. Cross-industry experience in both consumer focused industries such as pharmaceuticals or packaged goods, and health insurance or health-related industries preferred. Must be able to travel at least 25%.Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.REQNUMBER: PS36831-US

Vacancy expired!

Subscribe Report job