Vacancy expired!
Job Description
The Media Investment Supervisor focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker who loves data and has the proven ability to lead strategic buying initiatives.
Role Objectives:
Own tactical plan development, recommendation,building, and negotiations across their respective channels
Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
Assist with the evaluation of media plans of National TV linear and alternative video including OTT, cinema, online video, and video on demand (VOD)
Gather data to create reports including Rankers, Dimensions, overnights, etc.
Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
Assist with deck writing, budget and channel allocation, and audience development
Analyze data to inform purchase and channel allocation and prepare post-buy documents
Screen content per client's guidelines & budget allocations
Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs
Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
Build strong relationships with client counterparts and manage day to day relationships
Responsible for management, development, and mentorship of Associates/Sr. Associates
Qualifications
Minimum Qualifications:
Bachelor’s degree in marketing, advertising, communications, consumer insights or equivalent and 3+ years of related media buying experience, previous team management experience is a plus
Extensive knowledge of National Video management (Digital video and Broadcast TV) and Digital (Display, video, Social, Mobile,etc), with expertise in driving innovation and measurable results
Ability to work independently and collaboratively with diverse groups
Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet creative style
Willingness to learn and create solutions that challenge the status quo
Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
Strong attention to detail
Proven experience in effectively coaching and developing others
Additional Information
All your information will be kept confidential according to EEO guidelines.
Vacancy expired!