Vacancy expired!
- Partner with creative and product (UI/UX) teams to drive appropriate IA and redesign projects, including integration of new products while improving conversion of existing products as well.
- Manage digital projects as it relates to web assets including planning, design, development, and content.
- Drive the integration of third-party vendors (in collaboration with channel owners) and the ongoing smooth operation and reporting from those initiatives
- Drive ongoing search strategy, and execution, for SEO.
- Collaborate with marketing and product to conduct internal and external site evaluations to ensure optimal user experience. Commission pre/post analytics analysis and leverage the insights to make data-driven improvements.
- Partner closely with internal and external development teams to support timely implementation of the identified opportunities.
- Directly manage multiple vendor relationships, 1-2 internal producer(s) and a cart product manager.
- Understand and lead the evaluation and implementation of relevant platforms (eg, CMS, webtech, etc), working closely with technology partners
- Publish according to web editorial calendars and work closely with business owners to optimize content performance.
- Work with business owners to recommend and drive innovation for our digital marketing experience.
- Coordinate content management and web updates across the organization.
- Collaborate with product marketing/brand to test and roll out updated messaging and branding components.
- Proactively propose new strategies and aggressively test (ie A/B testing) different tactics in order to optimize web performance and meet ROI and engagement targets;
- Analyze and share out web traffic and metrics and drive recommendations to achieve web goals.
- Champion improved web tracking of marketing programs and drive maintenance of metrics as analytics needs evolve.
- Monitor industry benchmarks, trends, and best practices in customer behavior and technology.
- Meet online revenue, conversion, and customer acquisition objectives via development opportunities and ongoing website merchandising and promotional activities.
- Identify strategic website development and optimization opportunities, with the input from the cross-functional stakeholders, User experience, Voice of Customer analysis, Operations, Web Analytics.
- Lead development of concepts, strategies, planning, implementation and coordination of activities.
- Execute full lifecycle of eCommerce projects, including champion business readiness, drive business requirements.
- Lead and manage day-to-day promotions, site content updates, merchandising
- Extensive knowledge of Analytics, GA360/4, SEO, Photoshop, Wordpress and HTML, A/B Testing, Optimizely.
- Highly motivated, resourceful, problem solving, self-starter with the ability to multi-task and keep numerous projects on track and on budget in a fast-moving environment.
- Up-to-date knowledge of digital marketing best practices, tactics, and strategies.
- Strong analytical skills, ability to analyze and concisely report out on data.
- Excellent interpersonal, written and verbal communication skills required; must be able to present results and actionable plans to colleagues, executives, authors, and prospective partners.
- Effective people and process manager.
- Preferred 10+ years of experience managing websites/ecommerce, or equivalent.
- Experience with Drupal desirable.
Vacancy expired!