Marketing Analyst

DescriptionLooking for a result- oriented and passionate person who has a passion for search, social media and content marketing, and who will enjoy driving the success of our online marketing initiatives. The PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per Click media strategies. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of our campaigns and has 1-3 years’ experience.Job Duties and Responsibilities: Drive Top Performance with daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms Assist in the maintenance, monitoring and reporting of key performance indicators, including daily and monthly budget, keyword bids, social media impressions, goal tracking, revenue tracking, and other paid search initiatives; Monitor and evaluate search results and performance across leading search channels, paid search campaigns and ad groups; Be Kind and Encouraging by working closely with the all team members and vendors; Being a Life Long Student by continuously updating your knowledge with search engine and PPC industry trends and developments; Suggest and implement strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search; Monitor, evaluate and make suggestions for new and exciting trends in OTT; Assist in the management of Google Display network placement lists on AdWords and through other appropriate advertising platforms; Make recommendations regarding YouTube content strategy and optimization; Complete all tasks in accordance with Service Champions quality standards and Honor Your Commitments.If interested, please reply and send resume to chelsea.pearson@creativegroup.comRequirements Driven desire to excel in SEO and internet marketing; Impeccable attention to detail and capable of successfully multi-tasking in a deadline driven atmosphere; Aptitude for clearly and effective communication, both verbally and in writing; Exceptional creativity and problem-solving skills with unmatched integrity, independence and drive; Excellent analytical, time management skills, project management and organizational skills; Experience with website analysis using a variety of tools including Google Analytics, as well as internal, reporting tools; Experience successfully working with popular PPC ad platforms (AdWords, Yahoo, Bing); Proficient in MS Excel, PowerPoint, and Word; 1-2 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC); BS/BA degree preferred, AdWords / Bing certification a plus.Highlights: PPC, PPC - Pay Per Click, SEO, AdWords, Microsoft Excel, Microsoft PowerPoint, Content Strategy, Paid Search, Paid Search CampaignsAt TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.All applicants applying for U.S. job openings must be authorized to work in the United States. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.Salary: DOELocation: Pleasanton, CADate Posted: August 22, 2019Employment Type: Full-timeJob Reference: 00410-0011134825Staffing Area: The Creative Group