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ID #12366190
State California
City Redwoodcity
Job type Contract
Salary USD Depends on Experience Depends on Experience
Source Xoriant Corporation
Showed 2021-04-18
Date 2021-04-16
Deadline 2021-06-15
Category Et cetera
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Brand Marketing IV

California, Redwoodcity, 94061 Redwoodcity USA

Vacancy expired!

Job Title: Brand Marketing IV

Location: Redwood City, CA/Remote Role

Duration: 5+ Months

Duties: We are seeking an experienced senior-level brand strategist with a strong corporate-level focus. This position will report to the Director of Brand.The objective of the role is to help evolve brand strategy, attributes, narrative and story for a more relevant and modern brand experience for both our customers, partners, and internal stakeholders.

Skills: Help conduct research – both qualitative and quantitative – to uncover insights to improve strategic positioningDevelop frameworks, guidelines, comms and materials to articulate, educate, and empower teams to deliver on strategic directionAssist leadership in possible brand identity and creative evolution, establishing a visual system that breaks-through and invigorates with aesthetic appealCollaborate across multiple teams to bring all breakthrough ideas to life, from visual look/feel, template creation, baseline brand deliverables, and corporate contentHelp ideate and drive brand campaign concept for effective communication from brand to demand, delivering effectively and beautifully, all centered around strategic outcomes and messaging components.Develop global integrated campaign evaluation, increased experiential channel utilization to increase awareness and broaden perception across all target audiences.Extensive diplomatic collaboration with variety of internal teams in highly matrixed organization, including creative services, content, integrated campaigns, digital and web, corp comms, social, PMM and segment, and others.Help develop and refine frameworks for naming structures and approaches, options, and work with constituents to drive progress and decisionManage creative and brand agencies for strong partnership and delivery, prizing authenticity, integrity, and relationships for long-term gainDevelop strong project overviews, manage timelines tightly for all initiatives, budget, and KPIs for success metrics when applicable.

Education: Experience in all-things brand strategy, including messaging development, creative components that deliver on strategy, brand storytelling, naming and management for wide global ecosystem.7+ years of brand strategy experience in an agency or in-house with B2B techExperience working with creative and content services team, internally or with an agency, including drafting of creative briefs and articulation of key strategic objectivesDevelopment of campaign briefs, integrated plans, journeys, calendars, and flow articulation of content and experiences a plus.

Skills:

RequiredBRAND AWARENESSBRANDATTRIBUTESB2BBRAND MARKETING Akangsha MohiteExecutive RecruitmentsXoriant is an equal opportunity employer. No person shall be excluded from consideration for employment because of race, ethnicity, religion, caste, gender, gender identity, sexual orientation, marital status, national origin, age, disability or veteran status.

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