Job Details

ID #23368980
State California
City Sanfrancisco
Job type Full-time
Salary USD TBD TBD
Source Ubisoft
Showed 2021-11-23
Date 2021-11-23
Deadline 2022-01-22
Category Et cetera
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CRM Manager

California, Sanfrancisco, 94102 Sanfrancisco USA

Vacancy expired!

Job Description

Ubisoft Entertainment, a global leader in the video games and entertainment software industry, is currently seeking a

CRM Manager. This individual has experience in key aspects of CRM, is data driven, works well cross-functionally, and has a track record of success. They will report to the Director, CRM Strategy and will be responsible for the planning and execution of CRM campaigns for AAA Games. The successful candidate will be immensely passionate about player experience, results driven and understands how to leverage personalized CRM content and channels to enrich Ubisoft’s relationships with our gamers across our various brands.

WHAT YOU’LL DO

  • Manage the creation and execution of highly personalized, multi-channel CRM campaigns and drive continuous improvements to individual channel strategies, dynamic content and player journeys
  • Partner with the Audience Management team to create robust segmentation strategies to optimize retention, monetization, and engagement
  • Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement and customer lifetime value. Be accountable for the final performance of the campaigns themselves
  • Structure A/B and/or multivariate tests to optimize campaigns and develop a testing strategy for channel and audience metrics
  • Close collaboration with Brand, Media, Analytics, Data Science, Audience Management, and Digital Marketing Teams
  • Coordinate regularly with international stakeholders, and work daily with counterparts in other offices in execution of work and tasks.
  • Partner with CRM Operations team and Business Intelligence teams regarding data planning and flows, and optimize processes for campaign execution leveraging the CRM Martech stack

Qualifications

WHAT YOU’LL BRING

  • Mid-level Marketing experience, ideally in Digital or Direct Marketing with demonstrated success in driving acquisition and retention programs
  • Experience leveraging Marketing Technology to drive improvements in personalization, content targeting, audience segmentation, etc.
  • Demonstrable expertise in CRM or other digital marketing channels using multi-channel customer communications
  • Good understanding and background in marketing communication principals and best practices
  • Excellent communication skills, with the desire to setup and build cross team collaboration
  • Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines and work streams
  • Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking

Additional Information

WHAT YOU'LL GET

  • Medical, dental, and vision coverage
  • Employer HSA contribution (with enrollment in a HSA eligible medical plan)
  • 401k match
  • Paid vacation, holiday and wellness time
  • Fitness, physical, and eSports challenge reimbursements
  • Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services
  • Rocket Lawyer online legal service
  • Rocket Lawyer online legal service membership
  • Paid parental leave
  • Paid time off to volunteer
  • Pawternity – paid time off to bond with a newly adopted pet
  • Sabbatical leave available after 5 years of employment
  • Access to all of the latest Ubisoft games for PC
  • Generous discount on new Ubisoft games

Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.

Vacancy expired!

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