IT - Product Manager / Web Analytics

Project Details: Job Title: IT - Product Manager / Web Analytics Duration: 6+ month(s) No of Positions: 1 Location: Remote Organizational Leadership:

• The Web / APP Analytics & Instrumentation Product Management team is chartered with managing products that allow for collecting, sharing, and analysing data from customer interactions across all digital touchpoints.
• The team's stakeholders sit in cross-functional groups .
• The team works to enable them with the right products to better test, measure, and curate the customer journey with quality data every day.
• This is a highly complex role with the successful candidate being one who enjoys a flexible and constantly evolving work environment, who is technically savvy but has excellent written and verbal communication skills.

• Adobe Vendor Relationship Management : Ticket management, implementation and solutioning
• Manage and prioritize daily intake of tag management requests, including but not limited to: clickstream data requirements for new and existing site functionality & 3rd Party tags, and Adobe Analytics tracking configuration
• Own Adobe Analytics and Tealium user support organization wide, which includes hosting regular user trainings and office hours, triaging support tickets, onboarding platform users, and managing user communication across a large user base
• Facilitate implementation of new tagging initiatives for marketing optimization, personalization, and web analytics purposes; drive data collection strategy and optimization
• Drive improvement in accuracy of data capture by maintaining and enforcing data requirements across teams, developing automated regression testing capabilities, and creating mechanisms for proactive anomaly detection/alerts
• Define and communicate analytics requirements and facilitate data collection decision making across the company

• 3+ years of Analytics or IT experience, at least 2 of which include business analyst or web analytics related experience
• Experience with web analytics tools (i.e. Adobe Analytics, Google Analytics, etc.) and or App / Mobile.
• Experience with tag management systems (i.e. Tealium, Signal, Google Tag Manager, etc.)
• Experience with JavaScript, pixel implementation, or web development preferred
• Detail oriented with very strong analytical and problem-solving skills
• Comfortable with decision making and project management in an ambiguous and rapidly changing environment
• Ability to effectively manage competing priorities, escalate appropriately and handle multiple assignments at once
• Capable of communicating complex ideas clearly and succinctly both verbally and in writing and to a diverse group of stakeholders.

• This role is focused on web analytics and instrumentation using
• Adobe Analytics and Tealium Tag Manager.