Vacancy expired!
- Define and execute strategies to grow the size and health of our CXO and Senior Leadership network & community
- Design and operationalize audience segmentation, to fuel overall CXO messaging approach
- Build our digital marketing capabilities for CXO audiences - with defined programs and goals that support contact growth & engagement
- Lead the global rollout of key programs to enable field campaign execution and effectiveness
- Drive thought leadership and enable our Field Marketing global and regional teams to track the engagement and contact growth/development of CXOs and Senior Leadership
- Continually ensure alignment of messaging topics and thought leadership and priorities with Product Marketing and Sales leaders
- Oversee execution of ABM strategies designed to assist sales in penetrating key accounts
- Establish measurements & reporting process for CXO & ABM programs and initiatives
- 7+ yrs. experience in marketing programs
- Strong leadership, analytical, negotiation and problem-solving skills
- Excellent verbal and written communication skills
- Successful track record of developing and managing ABM campaigns strategy/optimization, execution, & reporting
- Experience with SalesForce, DemandBase, DOMO, Marketo, data manipulation, measurement, and reporting
Vacancy expired!