Vacancy expired!
Software Guidance & Assistance, Inc., (SGA), is searching for a Product Marketing Manager-Video Production for a CONTRACT to HIRE assignment with one of our premier Software clients in San Jose, CA or San Francisco, CA. As a Product Marketing Manager, you will help develop the product marketing strategy for the client's video business. You will be responsible for assisting with the integration efforts of a newly acquired company/product line. Will be responsible for the development of targeted messaging, use cases, personas, marketing programs, thought leadership and sales enablement programs to enable effective selling and activation. In doing so, you will work with many cross functional teams, including business development, product marketing, product management, corporate marketing, field marketing, and sales to drive Video collaboration among video production teams who work in small to medium businesses to enterprises. Responsibilities :
- Work with the Head of B2B Video and Collaboration Product Mktg to define opportunities and strategies across the video and collaboration offerings.
- Develop product marketing strategies, plans and programs for the client's video business for companies of all sizes, from small and medium-sized businesses to enterprises
- Drive key product and program launches within the Enterprise and Mid-Market segment
- Leverage key customer insights and data to develop accurate, relevant, and impactful messaging, and work with internal teams to ensure its implementation across all channels
- Understand the competitive B2B landscape; analyze market trends and competitors to define opportunities, audiences, objectives, threats, and priorities
- Identify and promote key use cases and product workflows for businesses
- Build and execute lifecycle, acquisition, and retention marketing programs alongside the marketing team
- Drive sales enablement strategy and content to train worldwide sales teams
- Partner closely with the various product marketing and campaign teams to plan and execute Marcom programs
- Plan and execute customer facing events, briefings, and programs
- Proven ability to drive global, cross-functional initiatives and programs that demonstrate original thinking
- A passion for digital media
- Must have knowledge of Video production and editing.
- An understanding of, or interest in, the enterprise market and the B2B sales cycle
- Excellent written and verbal skills with the ability to work cross-functionally across marketing, business development and product management teams
- Proven experience communicating and presenting data to stakeholders and senior executives
- Demonstrated teamwork and collaboration
- Results oriented, and a self-starter
- BS/BA in Business, Marketing, Communications, or related field required
- 3+ years of Product Marketing experience, ideally in the enterprise SaaS space design background a plus; experience marketing to designers or creatives a plus.
Vacancy expired!