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About UsDo you want to make an impact? McKinsey Global Institute ranked automation of knowledge work as #2 in their top 12 disruptive technologies that will transform life, business, and the global economy. We are one of the world’s fastest growing software companies and a global leader in Robotic Process Automation (RPA) solutions for G2000 enterprises and corporations across more than 90 countries.At Automation Anywhere, we are passionate in our belief that Software Bots can free people to create, think, discover, and ultimately build great companies.OverviewAutomation Anywhere Enterprise is the only RPA platform in the industry today that has been proven to scale — rapidly and securely — to 1000’s of bots. There are over 1 million Automation Anywhere bots currently in production with numerous enterprises running thousands of bots. Automation Anywhere was the first company to introduce a marketplace for curated, ready to use bots and the first company to introduce the concept of Digital Workers – pre-packaged automations that can automate parts of the work performed by skilled workers that requires ability to act, think as well as analyze. Come join our team and help us drive the growth of Bot Store – the World’s largest repository of curated Bots and Digital Workers.The ideal candidate has experience in leading and driving product launches, digital campaigns and creating engaging content for SaaS or cloud solutions. Experience with online B2B marketplaces is highly desirable, although not required. The ability to work collaboratively in a very fast-paced work environment, operate strategically as well as tactically as the situation demands, and drive initiatives with minimal supervision are essential requirements for this role. A strong leader who can manage across all levels of the organization and has the desire to build and mentor a team.Primary Duties
Strategize, plan and execute product launches for the Digital Worker Ecosystem
Work collaboratively with digital marketing to drive campaigns, social and SEO initiatives
Understand user and buyer personas for the marketplace, and channel their feedback to the product and operations teams, and Bot Store leadership
Be a confident speaker, representing the company at industry events, webinars and e-Staff updates
Create engaging content for the demand and supply-side ecosystems of the marketplace
Be an initiative driver, operating with professional maturity, accountability and minimal supervision
Minimum Qualifications
12+ years experience in leading and driving product marketing programs and campaigns.
Experience at a fast-growing software company or enterprise company strongly desired.
Bachelor’s degree required.
Experience in product marketing and content creation.
Excellent written/oral communications and analytical skills.
Proven leadership and coaching capabilities.
Desire to build and train a new team.
Reporting in digital tools such as Google Analytics
Preferred Qualifications
Experience with Account Based Marketing efforts and ecosystem tools
Excellent interpersonal and project management skills.
Building digital marketing campaigns through LinkedIn, Facebook and Twitter
Experience with CRM (Salesforce) and marketing automation platforms (Marketo)
Why Automation Anywhere?At our company each person brings their unique talents to work as a team and make a difference.As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way. Our technology is the game changer, and our people give us the edge to better our world and go be great!Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.#LI-JS1
Vacancy expired!