Vacancy expired!
- Deliver Data-driven, actionable insights
- Present insights to clients and internal teams in a compelling and relevant story with recommendations backed by robust analysis
- Develop strategies to help clients activate their analytics
- Manage and develop a team of analysts to build deep subject matter expertise
- Provide strategic guidance on analytics and measurement strategies
- Develop an intimate understanding of our client's business and their customers, and pro-actively identify ways to help our clients achieve their goals
- Work closely with account teams to identify opportunities, participate in new initiatives and strengthen our position in digital transformation
- Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking
- Experience with campaign targeting, segmentation, test design/learning plans, reporting (including report automation) and optimization of:
- App data (usage/retention)
- Account data (first and 3rd party)
- Transactional data (services signups, offer redemption)
- Engagement data (email opens/clicks, push notifications taps, web visits and clickstream, banner clicks)
- Audience targeting, segmentation, test design/learning plans, reporting and optimization of campaigns across:
- CRM channels (email, Push Notifications)
- Website/mobile (Adobe/Google Analytics)
- Paid Media
- Data Mining / Profiling
- Data Visualization: advanced Excel, Tableau, Looker, Power BI.
- Braze (or similar marketing automation platforms)
- SQL
- Adobe Test & Target
- DMP/Digital media
- Social
- Other packages / platforms / skills
- Bachelor's degree, in Marketing, Business, Engineering or a related field. MBA preferred
- 8-10+ years of work experience in a quantitative business environment with 5+ years in marketing analytics
- Passion for digital analytics, working with data and deriving insights to answer client business questions
- Experience leading and delivering marketing analytics engagements
- Strong knowledge of the digital space and digital analytics
- Strong communication and client service skills
- Strong organizational skills and attention to detail
- Strong consultative skills and the ability to challenge status quo and gain adoption
- Comfortable with working in and contributing to a fast-paced, team-based environment
- Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
- Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
- An understanding of master data management principles and data governance best practices
- Proven ability to influence stakeholder and senior leaders, and manage organizational change
- IT staffing and placement such as Project Managers, Agile/Scrum Masters, Business Analysts, DBAs, Software Engineers, Mobile Developers (iOS, Android), DevOps, Automation, QA, Systems & Network Engineers, Cyber Security / Information Security Specialists, ERP, CRM, Business Intelligence, Data Warehousing, Big Data and Creative (UI/UX, Web Design)
- Operational staffing and placement of Accounting/Finance, Human Resources, and Marketing professionals, as well as Information Technology resources.
Vacancy expired!