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Chandrabhan SinghExecutive Recruitments
D : Title: Brand Marketing Manager, Esports & Competitive GamingClient: Sony PlayStation,Location: San Mateo, CADuration: 9 Months Job Description:Brand Marketing Manager, Esports & Competitive Gaming – San Mateo (seeking local candidates) Key Function and Responsibility of the Role:The Brand Marketing Manager, Esports & Competitive Gaming (ESCG) position will manage and execute brand marketing and communications activities to drive interest, participation and engagement in ESCG programs offered to gamers by PlayStation. This role will play an integral role in the SIE Global Marketing and ESCG teams to drive world-class performance ensuring that SIE achieves its ESCG strategic objectives, by coordinating all business/functional directives to facilitate operational consistency and excellence in market planning and execution for ESCG. This position will offer a great opportunity to work on an exciting and high growth category, delivering on the team’s mission of offering the best place for gamers to elevate their competitive play to the next level. Main Areas of Responsibility:• Develop global brand marketing strategies and campaigns to create awareness and drive participation in various competitive gaming offerings• Partner with Esports product/programs management team and global marketing horizonal teams to create key messaging, copy and creative asset tool kits to ensure that all marketing channels get activated with consistency and excellence.• Provide branding support for new hosted or sponsored competitive gaming programs as needed through leading development of naming, logo lock-up logic, etc.• Develop and execute integrated marketing plans that leverage channels that competitive gamers naturally engage with such as influencer networks, esports sponsorships, livestreaming platforms and publisher partner channels. PlayStation owned channels such as social and PR, web, targeted emails, promotions, & on-console marketing opportunities provide additional ways to reach target audiences.• Report on campaign performance against KPIs and make timely recommendations for optimization• Serve as the internal global brand champion for Esports programs and rally all relevant teams within PlayStation to find innovative ways to reach and engage our consumers• Collaborate with esports content team to create exciting bespoke content that drives engagement with our esports programs and destinations.• Sponsor global consumer research and partner with consumer insights team in order to understand sentiment around current competitive gaming offerings and gain insights on improvements for the future• Influence development of esports product & program roadmap through providing voice of the consumer during stakeholder discussions. Requirements:• Bachelor’s Degree or equivalent• 4+ years in marketing role• Passion for marketing, video games and esports• Excellent written and verbal communication skills• Being highly organized (manage multiple projects & tasks at any given time) will be key to success in this role• Must have proficiency with Microsoft Word, PowerPoint, Excel and Outlook• Large corporation experience and video game experience a plus Consideration:As you will be working closely with global and local teams, travel and calls involving late and early hours due to time zone differences will be required.Disclaimer: You are receiving this information as we believe it will be useful for you. If you do not want to receive such information from us in the future, you can click Unsubscribe / Opt - Out Learn more about our privacy policy here: https://www.xoriant.com/privacy-policy Xoriant is an equal opportunity employer. No person shall be excluded from consideration for employment because of race, ethnicity, religion, caste, gender, gender identity, sexual orientation, marital status, national origin, age, disability or veteran status.Vacancy expired!