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Job Description
Your CareerWe are looking for a confident Global Events leader who is passionate about re-defining events in this ever-changing environment, with a focus on innovation and delivery of attendee experiences as guiding principles. In this role, you will be responsible for managing proprietary events in the Palo Alto Networks portfolio. Events include our customer conference (Ignite), our GTM focused user events and our channel partner summit. This results-focused leader is responsible for working cross-functionally across Palo Alto Networks. You will partner with product marketing, PR, sales, demand gen, communications and our three go to market business units to amplify our company initiatives, campaigns, brand and event pipeline goals. This position will report directly to the Sr Director, Global Events.
Your ImpactManage the execution of our GTM user events and our Channel Partner Summit.
Support the execution of our flagship customer conference, Ignite with a live, virtual and hybrid strategy which attracts tens of thousands of attendees across the world.
Work closely with senior leaders and stakeholders on our flagship customer events to define messaging, agenda, speakers, training, content strategy, etc.
Drive all event communications, both internally and externally
Research and understand personas for each event type to maximize impact.
Develop the audience acquisition strategy in partnership with the Demand Generation team to drive high registration of the right target personas
Deliver exceptional attendee experiences which drive engagement, attendance, participation and post-event follow-up response
Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact.
Manage key audiences, accelerate sales pipeline and drive marketing-influenced bookings for all events.
Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events.
Maintain a budget for large scale events and closely track spend against targets.
Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics.
Develop strong cross-functional relationships to ensure involvement and input on event strategy from product, customer success, and sales.
Qualifications
Your Experience10 + years delivering successful event experiences, virtual/hybrid event experience required
Excellent written, verbal, and visual presentation skills
Creative, collaborative, and resourceful
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
Strong understanding and practice of event strategy and content development
Knowledge and experience with online event platforms and tools (reg/web/mobile) for digital, live-streamed and in-person events
Experience working in both digital and in-person event environments, with in-depth knowledge in managing internal and external production teams
Demonstrated ability to create net new event types, based on business need
Experience working in an integrated marketing/demand gen organization
Positive and motivated self-starter
Comfortable dealing with ambiguity
Excellent budget and financial prowess
Additional Information
The TeamOur marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.Our CommitmentWe’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected].Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.Vacancy expired!