Product Marketing Manager (Cortex XDR)

Job Description

The Product Marketing Manager, Cortex XDR will play a key role in planning and executing the product marketing strategy for Cortex XDR. You will create positioning & messaging for product launches, campaigns & programs and work with cross functional teams to execute Go-To-Market strategies that include thought leadership and product evangelism, digital promotions, field programs, and partner and customer briefings. You will also build the compelling collateral, presentations and sales tools to communicate the value and the differentiation of the offering to the appropriate persona.

• Partner with cross functional teams to develop targeted messaging and campaign strategy to create awareness, demand, adoption and engagement for Cortex XDR

• Develop differentiated messaging and value propositions and lead marketing initiatives aligned to appropriate market segments, buyers and user communities

• Translate product capabilities into simple, compelling messages that resonate with customers and build awareness

• Be the evangelist for Cortex XDR to both internal Palo Alto Networks and external audiences to educate, drive thought leadership and awareness.

• Be a subject matter expert and a go-to resource for the sales and field marketing teams.

• Guide and partner with cross-functional teams in developing core communications content, digital experiences,sales collateral and sales enablement content

• Garther and provide market feedback from various channels to influence campaigns, messaging and creative; as well as new and existing products

• Provide a strong technical and business understanding of how customers are using our product as well as the competitive landscape to incorporate into product positioning and to provide strategic product feedback and positioning to the product teams.

• Develop briefing materials and present to executives, customers and stakeholders on a regular basis

Qualifications

• Product Marketing. At least five (5) years of product marketing experience. You'll need to have owned or executed product launches and/or integrated campaigns

• Security Technology. Basic understanding of enterprise security solutions, SOC roles and best practices. Knowledge of EDR, XDR, NTA, UEBA, or SIEM technologies is desirable.

• Collaborator. Proven track record of working with matrixed & cross functional teams and establishing strong relationships with product, marketing and field sales teams.

• Storyteller and presenter. An ability to break down complex concepts into extremely simple and clear terms; comfortable creating and delivering presentations in a range of environments.

• Writer. Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for customers, partners & sales.

• Bachelor’s degree required

Additional Information

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at [emailprotected]

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

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