Senior Director, Firewall Demand Generation

Job Description

As a Senior Director Demand Generation at Palo Alto Networks, you will be responsible for creating the global campaign and content strategy for Hardware and Software Firewalls, and 5G Security.

You will orchestrate the plan with global teams, identifying the marketing mix, leading a team of (a) campaign managers who will develop all the integrated campaign components, and (b) content marketers who will develop the content to fuel your campaigns. The role will be measured against the ability to generate awareness and pipeline through lead capture, nurture, and the ongoing creation of new business opportunities for the Firewall business unit. Working closely with product marketing, your success will be tied to ensuring that Palo Alto Networks continues to be seen as the clear leader in cybersecurity and innovation.

• Collaborate with the Product Marketing team to develop campaign themes that support the product messaging and reach the right audience segments for Hardware and Software Firewalls. Iterate and refine those messages for specific personas based on results.

• Lead Campaign Managers to define the program mix, global campaign calendar and required resources to execute campaigns

• Lead Content Marketing Managers to define the content plan, mapped to the buyer's journey and aligned to our target personas

• Work with the Creative Services team to develop campaign concepts, messaging, taglines, and campaign deliverables for demand generation, awareness, and supporting programs

• Collaborate with Marketing Data Science and Operations teams to monitor results and campaign execution, from messaging to audience targeting, based on progress against goals

• Coordinate with Field Marketing teams across North America, Japan Asia Pacific (JAPAC), and Europe, Middle East and Africa (EMEA) to deliver on an integrated demand plan that includes both globally and locally executed programs

• Coordinate with the Corporate Communications and Social Marketing teams to time campaigns appropriately for effective go to market launches

• Work directly with sales enablement, product marketing, channel, and field marketing to ensure campaign tactics are exceeding goals

• Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly

• Regularly update Firewall and Executive leadership on campaign plans, program deliverables, and schedules

Qualifications

• Experienced, results-driven, flexible, and creative marketing demand-gen leader

• 12+ years of demand-gen campaign, content, and/or marketing program management experience

• Experience building global integrated marketing campaigns for a B2B technology company. Cybersecurity or network security is highly preferred.

• Outstanding collaboration and communication skills, be able to lead and work as part of a team

• Successful track record of executing programs with cross-functional virtual teams

• High energy self-starter with a can-do attitude, ability to learn quickly, work in a hyper-growth environment, set strategy, and get down in the weeds to get the job done

• Experience with digital strategy including, ad-tech, landing pages, nurture etc.

• Great intuition for bold, sharp and creative messaging to strategically guide promotional content (landing pages, ads, social media posts, etc.) and the content mix needed to support campaigns

• Extensive hands-on experience with marketing automation and program collaboration tools: Salesforce, Marketo, WorkFront, Google-Suite, etc.

• Bachelor’s degree or equivalent required, MBA preferred

Additional Information

Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at [emailprotected]

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics

All your information will be kept confidential according to EEO guidelines.

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