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Job Description
As a Senior Integrated Marketing Manager for SASE (Secure Access Service Edge ) at Palo Alto Networks, you will lead the team of integrated marketing managers who drive integrated demand gen campaigns to build and accelerate the pipeline for Palo Alto Networks SASE products. This role requires a blend of strategic and execution skills, fueled by a deep analytic and data-driven approach to marketing. You will be responsible for cross-functional project management of demand generation, campaigns & marketing programs. As a critical team player, you have an outstanding track record of completing projects on time with quality. Often, you’ll be working in a highly technical environment, but with a need to translate the goals and desired business outcomes for Palo Alto Networks.
Your ImpactManage our integrated demand generation campaign strategy through collaboration with shared marketing teams including brand, product marketing, digital, demand, content, creative, social and global field marketing.
Shape the strategic direction for the overall campaign. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, events, programs, and digital marketing to create and drive qualified pipeline.
Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data operations lead.
Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the BDR teams on targeted campaigns and effective follow-up.
Collaborate with members of the content marketing, product marketing, enablement, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns to target markets, personas, and use cases.
Drive program execution with BDRs including scripting and training on key campaign initiatives.
Manage the account targeting and marketing strategy within the Palo Alto Networks install-base.
Qualifications
10+ years in marketing, with experience using multiple outreach channels.
Innovative and creative problem-solver with strong communication skills across internal and external stakeholders.
Proven track record of working at the tactical and strategic level to develop and execute innovative and effective campaigns.
Outstanding team collaborator, open to idea/project iteration.
Strong ability to prioritize and execute on multiple workstreams.
Comfortable with project management across multiple teams and able to track projects from briefing to launch.
Track record of operating independently, demonstrating creativity, being detail-oriented and delivering results in a highly organized manner.
Experience working across different markets/regions with knowledge of different cultures and needs around the world.
Experience with networking or security products is highly desirable.
Bachelor’s degree or equivalent relevant work experience required.
Additional Information
The TeamOur marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
Our CommitmentWe’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected]
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
Vacancy expired!