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Job Description
Your CareerThe senior digital campaign manager drives successful, long-term and short term digital marketing strategies for New Initiatives. This candidate connects the dots between the art and science of our digital marketing approach, processes, customer experiences, and success measures — continuously monitoring and optimizing customer digital touchpoints and web experiences to prioritize customer-centricity, intuitive experiences, and most importantly, driving leads and pipeline while enhancing brand sentiment. The candidate will work closely with cross-functional teams (web, omni channel and paid media) to ensure consistency through all digital marketing channels, and will also provide forward-thinking ideas to build and maintain a strong company web presence.
Your ImpactDrive digital first mindset across New Initiatives marketing team
Ensure all digital marketing channels (e.g. website, blogs, emails and social media) maintain consistent messaging and drive objectives
Measure KPIs and report on performance across digital channel in relation to campaigns
Develop specific campaigns to create and maintain high levels of customer interaction
Provide clarity on social media integration processes for programs as needed
Manage and improve online content creation processes and output, considering SEO and net new traffic acquisition tactics
Forecast lead performance trends and act proactively to increase our market segment
Liaise with Product marketing, Operations, Demand, Web/Dev, omni channel and paid media teams to increase cohesive strategies and ROI
Monitor competition and provide ideas to stand out
Run experiments and tests to ensure programs are optimized
Stay up-to-date with digital technology developments
Qualifications
Your Experience- 7+ years marketing experience in a consumer products marketing context
Bachelor’s Degree in appropriate field of study highly desired
Experience leading and producing digital programs
Ability to thrive in fast-paced environment with competing priorities and last minute changes
Understanding of modern marketing and digital programs
Excellent communicator with proven ability to project manage multiple projects at once and keep the team informed of status
Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills
Passion to provide the best, most innovative security solutions to businesses around the world.
Attention to detail, while maintaining an eye on the big picture
Insightful focus on scale and efficiency
Willingness to take on additional tasks and roles with a "can-do" attitude
Additional Information
The TeamOur marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.Our CommitmentWe’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected].Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.#LI-VD1
Vacancy expired!