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Job Description
Your CareerIn this role, you will be a key player on the Americas Prisma Cloud Field Marketing Team and will partner closely with the global campaigns team, field/channel marketing, product marketing and Sales to build the account-based marketing (ABM) program vision as well as drive program execution for Prisma Cloud.
Your Impact- Own and execute on the quarterly & annual field marketing plans to deepen relationships with the Americas Prisma Cloud key account segments. This role is inclusive of a combination of traditional field marketing activities and modern techniques & approaches to regional ABM.
- Own, build and execute on 1:1, 1: few, and scalable ABM programs to meet pipeline requirements
- Be the strategic lead and take ownership of acquisition & expansion programs in our target account sets
- Be the strategic lead and take ownership of opportunity conversion and deal acceleration programs
- Be the strategic lead and take ownership of targeted industry-focused programs
- Maintain and evolve the target account strategy and provide input to account propensity modeling in support of growth initiatives/evolving strategies across the Americas
- Develop data and insight strategy to build and maintain comprehensive account profiles and target personas as well as oversee a database of named contacts to align with current marketing and sales defined target audiences
- Partner closely with Prisma Sales & BDR teams to ensure coordinated inbound follow-up and integrated outbound marketing efforts
- Work with business planning and data science teams to develop scorecards, metrics, and success objectives
- Communicate program objectives, status updates, actions, and results across marketing and Sales.
- Identify opportunities to optimize program effectiveness through better audience segmentation, marketing techniques, and processes
- Evaluate, select and manage ABM vendors and agencies to help translate Prisma marketing goals to deliverables
Qualifications
Your Experience- Deep experience in executing full funnel marketing tactics from top of funnel digital tactics & webinars, to high-touch events, industry trade shows and conferences. Aligning plans to the customer journey.
- Proven track record executing innovative and complex event and demand generation programs in a BtoB, SaaS selling model
- Best in class field marketing, demand generation, or campaigns experience with a B2B hi-tech company for 7+ years.
- Demonstrated success owning & driving an Account Based Marketing strategy and plan in a large ($500M+) revenue, global organization
- Demonstrated success with executing high-touch ABM programs for large-account selling teams
- Established relationships with key ABM vendors and ecosystem. Able to consult on process improvements, involving agency resources or implementing technical solutions to optimize ABM program impact
- Hands on experience with campaign and program-level reporting from Salesforce.com, Marketo, and Tableau with working knowledge of technologies like Demandbase, Outreach.io, and PathFactory a plus
- Experience owning and/or partnering on executive sponsor programs for key accounts, and developing programs for targeted CxO engagement
- Experience in Cloud Security and marketing to DevOps & Security personas and related buying centers
- Strong comfort level and business acumen when communicating to senior-level executives
- Excellent written & verbal communications skills and a confident presenter
- Solid understanding of business management and operations, including finance/revenue/pipeline principles
- High energy, optimistic attitude. Agile, works well under pressure, meets tight deadlines, and doesn’t get phased by rapidly changing environments
- Strong empathy towards others with the ability to create and nurture relationships across multiple teams
Additional Information
The TeamTo stay ahead of the curve, it’s critical to know where the curve is and how to anticipate the changes we’re facing. For the fastest-growing cybersecurity company, the curve is the evolution of cyberattacks and the products and services that proactively address them. Our Product Management team helps us do just that.This team provides the behind-the-scenes support for our products by being a source of information for our Systems Engineers, staying on top of the environment we sell in and helping to implement technical solutions based on our clients' feedback and needs. As threats and technology evolve, we stay ahead to accomplish our mission.Our CommitmentWe’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected].Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.Disclosure required by sb19-085 (8-5-20) of the minimum compensation (includes on-target earnings = base + on target incentives for sales roles) for this role to be located in the state of Colorado. If hired in Colorado, this position starts at $137,400/yr. Depending on the position offered, restricted stock units and incentive or bonus pay may be provided as part of this compensation package. Additional benefits may be found here.
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Vacancy expired!