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Position: Communications Manager
Schedule: Full time, Exempt
Supervisor: Executive Director
Essential Functions
The Communications Manager develops, plans, and implements an integrated, organization-wide strategic communications plan to broaden awareness of the Richmond Art Center. This position oversees internal and external messaging, manages all media relations, and strengthens brand identity. S/he coordinates both strategic and tactical levels of communication with the Executive Director, the Board of Directors, and other members of the senior management team to advance organizational objectives, broaden the impact of the Art Centers programs and support goals of increased audience participation, donations and program revenue. The Communications Manager is a hands-on position that supports the needs of three programs (Exhibitions, Studio and Outreach), as well as designs and/or oversees the design of digital and print collateral, such as websites, printed materials brand elements, and advertisements. Also, s/he fosters an environment of creativity, innovation and productivity, championing new ideas and approaches as appropriate. The ideal candidate will possess a high level of professionalism with the ability to thrive under pressure.
Essential Duties and Responsibilities:
Communications Strategy, Vision and Leadership
- Work with the Executive Director and the Development Committee to develop long-range goals and strategies for marketing, branding and communications. Take ownership for achieving these goals.
- Partner with internal departments heads to develop cohesive marketing and communications materials that reflect the Centers brand.
- Establish and articulate clear marketing priorities across the organization.
- Recognize internal and external communications opportunities and solutions and execute appropriate strategies to support them.
- Provide leadership in strengthening internal communications with staff at all levels throughout the organization; create and promote a positive and supportive work environment.
- Present fresh, creative, innovative ideas for cost-effective, results-oriented strategic communication campaigns and activities aligned with the Art Center's vision, mission and goals.
- Support the work of all departments to achieve organizational goals.
Communications, Marketing & Design
- Manage the guidelines of the Art Centers brands, visual identity, social media, website and marketing efforts.
- Manage the website, including keeping content up-to-date and appropriate, making improvements to functionality, and advising colleagues on maximizing its potential.
- Ensure all communications are consistently on brand, high quality, professional, engaging, well written and appropriate for target audiences. Establish internal procedures and processes to ensure uniform usage.
- Produce editorial content and oversee all print and digital communications, from concept through completion; including, but not limited to: social media, brochures, e-newsletters, posters, postcards, promotional items, publications, advertising campaigns, fundraising appeals and website.
- Plan annual online and print advertising calendar and negotiate media buys.
- Grow and manage the email list.
- Manage the organization's image library, including procuring photos & videos that represent the Art Centers programs.
- Coordinate cross-departmental teams to ensure timely delivery.
- Oversee the development, editing, and printing of the quarterly Studio Class/Workshop and Summer Camp catalog.
- Oversee the calendaring and printing of the Exhibitions educational and promotional materials. Update Exhibition info on the website
- Coordinate and manage work of volunteers and paid consultants for graphic design, printing, photography or other communication activities.
- Manage online and social media strategy. Ensure up-to-date content (articles, links, stories, events, photos, video, etc.) is posted to website and social media (Facebook, Twitter, Instagram, Linkedin) to increase audience engagement.
- Develop ad campaigns to increase audience participation and brand awareness.
- Manage institutional marketing budget.
Media & Public Relations
- Serve as lead point person on media interactions that help promote and/or impact the organization and actively cultivate and manage press relationships to ensure coverage of the Art Centers programs, special events, public announcements and other projects.
- Oversee the organizations overall media and public relations strategy, including day-to-day media relations, messaging, outreach and internal training.
- Maintain and update external communications plan that will strengthen, enhance and protect the organizations reputation. Advise on the impact of organizations actions as they relate to public perceptions.
- Identify and leverage emerging communications opportunities, events and initiatives.
- Write and distribute press releases and pitch stories for broader public outreach.
- Build and leverage strong relationships with community partners and media representatives to promote Art Center activities.
- Manage and update comprehensive press list including media contacts & local reporters, public officials, local community groups and arts organizations.
- Manage the organization's media library and track all coverage.
Analysis & Evaluation
- Set up systems to track and measure results and to evaluate campaigns.
- Set performance objectives and metrics for online communications.
- Collect and analyze data to evaluate SEO, key audience engagement, and the impact of various communication channels, such as social media, e-letters, online and print ads and the website to ultimately inform content creation.
Special Events & Development Communications
- Lead the visual and message development for special event print & electronic collateral, event graphics, press releases, websites and other marketing initiatives.
- Implement direct mail and electronic campaigns that support fundraising goals and utilize best practices.
- Work with Development staff/committee in developing and executing creative online fundraising campaigns and websites.
- Work with senior staff in scheduling and planning external outreach events.
- Support execution of revenue-generating fundraising projects and events as they arise.
- Work with the Operations Director in managing the visual look, registration and membership data base system.
- Maintain security of website and social media accounts.
Other duties as assigned by the Executive Director.
Qualifications
Essential Skill Requirements:
- Strategic marketing
- Media relations
- Social media expertise
- Publishing
- Advertising
- Community relations
- Audience development
- Website development and management
Other requirements include:
- Minimum B.A./B.S. in marketing, communications, or a related field
- Three + years of demonstrated, professionally managed experience in public relations, marketing, and advertising where a high level of creativity is displayed
- Excellent written and verbal communications skills
- Excellent interpersonal skills
- In-depth knowledge of print production methods and costs
- Experience in media relations
- Ability to define goals, meet urgent deadlines, organize and prioritize assignments
- Ability to work in fast-paced environment with attention to detail and accuracy
- Demonstrated track record in building brands, creating integrated marketing campaigns to raise awareness and stimulate demand, and fostering increased customer loyalty
- Ability to interface effectively with a wide range of stakeholders
- Ability to lift up to 25 lbs.
- Mastery of software and online applications including Microsoft Office (Excel); Adobe Creative Suite (Photoshop, Illustrator, inDesign, CMS, HTML, CSS Design), web tools, Word Press, analytics, and new media platforms
- Professional level skills in graphics and knowledge of desktop publishing for in-house graphics design
- Commitment to diversity, inclusion, and economic justice. Ability to work effectively in a multicultural and diverse community.
- Flexibility to work evenings/weekends as needed
About the Richmond Art Center: A non-profit organization, the Richmond Art Center has provided over 80 years of excellence in arts education and exhibitions for the East Bay region. Housed in a 1951 vintage modern 25,000 sq. ft. facility, the Richmond Art Center is part of Richmonds Civic Center Plaza. The Art Center offers an extensive
schedule of exhibitions and art instruction program, presenting 12 to 14 exhibitions in four galleries and providing 60-70 art classes and workshops in six studios four times a year to 500-550 students each quarter, ages 5 and up of all skill levels. In addition, the Art Center provides after-school art experiences to numerous schools and community
centers. It has over 670 members, 125 volunteers, and 13 full-time and five part-time staff. The Center has an operating budget of over $1.4 million. To learn more about the Richmond Art Center, please visit our website: www.richmondartcenter.org.
How to Apply:
Please send a resume, cover letter and three professional references to jobsapp@therac.org
Deadline: OPEN UNTIL FILLED.
Compensation & Benefits:
Exempt, Full time - 40 hours per week. $50,000 to $55,000/year.
Casual and supportive, but professional and productive environment. Vacation, sick and health benefits.
NO CALLS PLEASE.
NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. This document does not create an employment contract, implied or otherwise, other than an at will relationship.
The Richmond Art Center is an Equal Opportunity Employer.
Vacancy expired!