Vacancy expired!
We are looking for a Head of Copy who is passionate about creating winning direct response campaigns, telling emotionally resonant stories with individuals, and delivering innovative ?big ideas?. You will lead a growing, fast-paced team and create high converting multi-channel campaigns and sales funnels for multiple brands in the health, wellness and beauty space.You must have experience in managing and mentoring copywriting teams, editing copy and assets and providing guidance to our copywriters in order to produce high converting copy, and continually optimize until the campaigns meet their performance goals.In this role, you will be responsible for editing compelling landing pages, ad copy, sales videos, websites, inforgraphics and more. You will work closely with the acquisition team to create a pipeline of direct response marketing assets that will help achieve customer acquisition and revenue goals. You will also work closely with the Director of Digital Acquisition to further optimize and strategize campaigns that lead to high-conversion rates.As a data driven e-commerce and media company, we couple Data with Creativity - continually measuring advertising performance to optimize performance and effectiveness of our marketing communications and advertising campaigns. You will play an integral part of this process.Responsibilities
Manage a growing team of in-house B2C, direct to consumer marketing content writers.
Delegate and prioritize writing tasks to support the marketing efforts of an industry leading brand
Define the content/Funnel strategy for product marketing (top-mid-bottom funnels)
Supervising congruency between media buyers and creative
Edit and approve all content, including on-site copy, emails, landing pages, acquisition videos, scripts, banners and ETAs
Write strong, intent-based content to improve engagement and drive conversion
Set professional standards, deadlines and general tone
Hire, train and mentor new writers; and provide professional guidance and continuing education to challenge and empower them
Manage the localization of product content
Qualifications
Has a proven track record of producing/editing direct response assets in various forms. Extra points if you?ve worked within the health and beauty industry.
Has a proven track record of revenue increasing performance
5+ years of related direct response copywriting experience in digital marketing
3+ years of demonstrated experience as a Lead Editor/Mentoring other writers
Can write in multiple brand voices, for different demographics
Continue to grow and improve direct marketing guidelines and develop a repository of DM templates
Can collaborate with team members at all levels to ensure projects are consistent with DM best practices, brand guidelines, compliance and overall project goals
Takes responsibility for the success of the projects they work on
About the company: Scale Media is a tight-knit, fast-paced company with multiple e-retail brands. You will be working with all of these brands. We work hard and play hard. We believe in innovation, big ideas and rewarding great work. We are constantly growing and are looking for someone to grow with us.Since we?re growing rapidly, your opportunity to grow with us is endless. Natural born leaders do well here. The more of a problem-solver you prove to be the faster you?ll move up the ranks.With more responsibility comes even better pay and higher bonuses.
Vacancy expired!