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ROLE SUMMARYThe Senior Marketing Manager, Omnichannel HCP will serve a critical role for the US Sickle Cell Franchise to ensure short and long-term success of the portfolio.This position will manage a fully Omni-HCP non-personal integrated branded and unbranded campaign for Oxbryta and the HCP Sickle Cell Disease Awareness Campaign. The priority for HCP marketing strategies, tactics and programs will be to pull through HCP personal promotions strategies through non-personal tactics in an integrated way. The position requires strong analytical skills, a understanding of the HCP media consumption market, strong communication, and collaboration with cross-functional partners. The candidate will be responsible for developing, implementing and evaluating promotional materials, programs and activities targeted at HCPs who treat Sickle Cell Disease.The candidate will lead the development and execution of an omnichannel plan for engaging customers as the role of virtual engagements continues to evolve. This role promotes and grows marketing's digital footprint to drive desired behavior change.This candidate will be responsible to advance brand imperatives, drive performance of Oxbryta and lead readiness efforts for future indications and label updates for HCPs. This position requires marketing or marketing-adjacent experience, proactiveness, strong strategic, analytical, execution and decision-making skills. The successful candidate should be a self-starter with proven track record of exceptional execution, analytics, and cross-functional collaboration.This role is an individual contributor role. This position reports to the Omnichannel & Patient Marketing Lead.ROLE RESPONSIBILITIES
Lead and execute the media and CRM plan for HCPs. Identify innovative channels and novel opportunities to help grow the brand that fit the speed, agility, and complexity of omnichannel engagement in the hematology market.
Collaborate closely with the HCP marketing team and sales teams to nonpersonal promotions opportunities to support customer message reach and frequency goals.
Draw on your demonstrated expertise across a range of practical digital disciplines such as paid media, SEO, digital analytics, UX design, email marketing, etc. to help amplify digital focus for the organization
Partner with marketing functional leads to support brand strategy, tactics, and promotional efforts in pulling-through key messaging and campaign elements across digital and print channels.
Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI.
Lead branded digital HCP AOR to develop digital executions, process innovations, and methods to maximize reach & frequency of core targets (HCPs and patients)
Manage budgets and closely monitor performance, ensuring cost effective delivery of all programs
Develop key metrics to measure success, analyze data, and recommend changes based on results
Foster strong cross-functional collaboration with HCP/Patient/OLP Marketing, PRC, Compliance, IT, Corp Communications, Community Engagement & Partnership.
Collaborate with Medical, Legal and Regulatory colleagues to ensure an effective and productive promotional review process
Operate quickly and collaboratively in a fast-paced, dynamic, highly matrixed environment
Champion patient-centricity and share best practices across the organization
BASIC QUALIFICATIONS
Undergraduate degree required, MBA or other advanced degree highly desirable
5+ years of pharmaceutical commercial experience or marketing adjacent
Must have a working knowledge of digital tactics and programs through all stages from concept to implementation and execution
Strong project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation
Must have attention to detail, execution, and follow-through
Experience in managing external agency partners to meet deadlines in alignment with SOWs
Exceptional communication skills (written, verbal and presentations), time management, planning, project management, organizational and negotiation skills
Travel required 25 - 40% (estimated)
Demonstrated success executing complex marketing programs that drive performance
Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
Strong analytical skills; detail and action oriented; creative
Self-motivated and a team player
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment. Proven track record of operating in a fast-paced, high energy environment
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Work Location Assignment:On PremiseLast day to Apply: 4/13/2023The annual base salary for this position ranges from $113,900.00 to $189,700.00. In addition, this position offers an annual bonus with a target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.Relocation assistance may be available based on business needs and/or eligibility.Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.Marketing and Market Research#LI-PFE
Vacancy expired!