LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful. At the heart of this mission is LinkedIn Talent Solutions, which provides a marketplace for employers both large and small to connect with the right people across our network. The Employer Brand business is a substantial revenue driver for LinkedIn’s largest business, LinkedIn Talent Solutions, which continues to revolutionize how employers find top talent.We’re looking for a passionate, strategic and customer-obsessed product marketer who can help drive the LinkedIn Employer Brand business forward. You would be responsible for partnering with Product to identify opportunities to drive value for the business, and leading go-to-market strategy and execution with cross-functional partners. The right candidate can tease out customers’ real needs, develop data-driven business cases for action, create compelling narratives for our customers and sales partners, and can easily pivot from strategy to get-it-done mode.Responsibilities:
Grow the Employer Brand business by leading product marketing strategy and execution for new features, products and monetization strategies
Define go-to-market strategy including business goals, definition of target/persona, and recommended approach
Develop and execute world-class launch communications strategy across marketing, sales, and in-product channels.
Inspire and lead cross-functional teams across product, product marketing, demand gen, and sales to deliver against your go-to-market strategy. Partner with international teams to scale programs globally.
Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of the offering
Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape product strategy and incorporate into customer and sales enablement strategy
Basic Qualifications:
BS/BS Degree or equivalent experience
6 + years of experience in relevant product, marketing or business strategy roles
3 + years of experience in B2B product marketing
Preferred Qualifications:
Direct product marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts
Ability to deliver inbound market requirements that inform product & GTM strategies by analyzing competitive positioning and tactics, collecting and synthesizing customer and field insights, and executing market research
Ability to frame insights and communicate recommendations simply and effectively
Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives (product, marketing, sales, creative, planning, etc.)
Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
Excellent grasp of B2B marketing and product launch strategy
Outstanding interpersonal, communication (oral and written), and presentation skills
Suggested Skills:
Cross-Functional Leadership
Stakeholder Management
Verbal & Written communication
Go-To-Market Strategy
LinkedIn is committed to fair and equitable compensation practices.The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits .Equal Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1CQxVTbg?e=xcELJV) .Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedInEEOStatement2020.pdf .Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088EEOCKnowYourRights6.12ScreenRdr.pdf andhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf for more information.LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.