Position Summary
The Digital & Guest Analytics Specialist will support the growth of the digital and ecommerce channels and contribute to our personalization strategy for ski, hospitality and retail businesses. This hybrid role is evenly focused on business analytics—building digital dashboards, analyzing performance, and automating reporting—and guest data mining and segmentation, using our Customer Data Platform (CDP) to unlock guest insights, segmentation, and personalization opportunities. The ideal candidate thrives at the intersection of digital analytics and guest data—able to connect digital, marketing, ecommerce, sales and retail performance metrics into actionable insights that improve the guest journey across all touchpoints. This position reports to the Chief Digital Officer.The budgeted salary range for this position is $72,500-$86,500. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.Job Posting Deadline
Applications for this position will be accepted until December 31, 2025.Essential Job Functions
Business Analytics
    Partner with cross-functional teams (digital marketing, ecommerce, IT, product, business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear, actionable, and aligned to business goals while providing analytics needs by channel
    Serve as key contributor to the digital monthly business reviews report in support of the digital team
    Develop, define, maintain, and automate ecommerce and digital marketing dashboards including funnel reports and annual demand forecasting for ecommerce; build out best practices for digital reporting
    Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting, ongoing tracking of core KPIs, and connecting ad-hoc analysis to business objectives
    Produce regularly cadenced and ad hoc reports as well as executive-level summaries that inform operational and strategic decisions
    Conduct ongoing analysis surrounding ecommerce, digital marketing, acquisition/retention, lifetime value (LTV), customer journeys, funnel analysis, etc.
    Analyze user behavior, demographic, and transaction data to drive optimizations in our product development, customer growth, cross-sell and up-sell opportunities, and business strategies
Customer Data Mining & Insights 
    Proactively mine guest data in the Customer Data Platform (CDP) for actionable insights and surface them to the digital business teams and occasionally other teams
    Use the CDP to build and refine guest segments that support retention, loyalty, marketing campaigns, and targeted engagement strategies across ski, hospitality, and retail
    Serve as the CDP subject matter expert, super user, administrator, vendor day-to-day manager and internal trainer
    Support campaign measurement and A/B testing, providing post-campaign insights and recommendations
    Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies
    Contribute to a culture of data-driven decision-making across all guest-facing lines of business
    Other duties as assigned