Vacancy expired!
The Marketing Coordinators primary purpose is to develop a dynamic marketing strategy to increase and establish brand awareness and promote the culture of Aurum Labs in the cannabis testing industry of Colorado and Nationwide. This position is quick paced and highly demanding in an ever changing industry. The candidate must have the ability to work as efficiently as possible and make educated decisions that directly impact the profitability of the business.
Responsibilities:
Set specific marketing goals that align with the overall direction and business goals
Design and implement marketing strategies aligned with business targets that support budget requests, projects and campaigns
Analyze sales and marketing metrics
Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI
Develop and maintain digital campaigns to increase web traffic and establish a strong, long-term web presence
Search engine optimization writing (no technical SEO programming knowledge required)
Forecast market trends
Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
Generate innovative ideas to promote our brand and our products
Ensure brand alignment to increase brand awareness and equity
Work with internal teams to ensure brand consistency through all marketing channels
Use customer feedback to ensure client satisfaction
Address advertising needs
Maintain activity and presence on social media accounts, blog, and newsletter
Create marketing material:
Information packets: brochures, pocket folders, cut sheets, etc.
Direct mail pieces: postcards, letters, coupons, invitations
Client promotion: speeches, email blasts, newsletters, banners
Public relations: press releases, public service announcements, email and letter notices
Advertising: print ads, radio spots, TV spots, web banners, billboards
Web-based content: photography, images
Attend local, regional, and national conferences as a representative and to conduct marketing research
Design and produce merchandise and apparel.
Development of annual strategic plan deliverables including some or all of the following:
Secondary (online) research, Primary research conducting surveys and focus groups, Data analysis, Objective planning, Media planning, Budgeting, Report writing, Formal presentations
Professional Qualities Needed:
Excellent communication skills (verbal and written)
Strong analytical skills
Team management skills
Able to arrange and run meetings with direction, leaving with clear objectives and tasks
Comfortable talking with clients (via phone, email and in person)
Detail-oriented in context of a fast-paced environment
Capable of hitting tight deadlines
Able to identify and communicate opportunities to cross-sell and up-sell
Interpersonal skills a must
Pleasant, personable demeanor (in-person, phone and email)
Keen ability to multi-task; self-starter
Strong team collaboration skills
A strong vocabulary, prolific reader
An ability to grasp and communicate our message
Outstanding organizational and time management skills
Excellent communication, interpersonal and presentation skills
Creative thinker with data-driven analytical aptitude
Requirements:
Minimum Bachelors degree in Marketing or relevant field
Proven work experience as a Marketing agent (5 years minimum)
Demonstrable experience with marketing campaigns and web technologies
In-depth knowledge of CRM software and Content Management Systems
Understanding of SEO/SEM and Google Analytics and web design
Ability to understand and communicate strongly technical information (science and math focused)
Must be willing to work evenings and weekends when required
To be considered for this position, candidates must NOT have a drug-related felony within the last 10 years and must be 21 years or older to obtain a Marijuana Enforcement Division occupational badge. Candidates MUST meet the requirements.
Job type: Full time
Compensation: DOE (depending on experience) - annual salary plus benefits
WHEN APPLYING, PLEASE INDICATE A SALARY RANGE TO BE CONSIDERED.
This position is located in Durango, CO and does not offer relocation assistance.
Vacancy expired!