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JOB SUMMARY Responsible for analytical and technical support of web analytics, marketing pixel/tags and redirection rules across a multitude of different domains and CMS systems that the online marketing department manages and maintains. This role requires a unique combination of skillsets that include web development knowledge, digital marketing systems/tool/best practices, and outside the box analytical skills - all while having the ability to interact consistently with direct manager, other business owners and agency partners to accomplish business objectives. MAJOR DUTIES AND RESPONSIBILITIES Work closely with direct manager and business leaders of the Charter Digital marketing team to implement analytics tracking and improve marketing effectiveness and sales performance. Help plan and design new analytics strategies using tag managers, and work with developers to implement new landing pages and product pages. Collaborate with direct manager, Charter web developers, IT teams as well as non-technical business stakeholders to help architect and maintain an enterprise class analytics infrastructure. Help direct manager maintain relationships with Charter's marketing partners by infusing analytics and critical-thinking into large-scale marketing program-based decisions Collaborate with direct manager to identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies. Emphasis is placed on KPI identification/creation and then tracking the continuous improvement. Help continue the transformation of Charter Digital Marketing into a "testing culture" based on data-driven decisions focused on increasing conversion. Collaborate with direct manager and business stakeholders, subject matter experts, Marketing, IT, and other Charter team members to define customer needs and possible solutions for upcoming digital features or enhancements. Collaborate with direct manager and key stakeholders from other departments through examining behavioral site activity and analyzing the correlation between online and offline sales. REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge 2+ years of experience with JavaScript, jQuery, HTML, CSS, JS Frameworks, JSON, AJAX, XML 2+ years of experience with Tag Management Systems (Adobe Launch, Google Tag Manager, Tealium IQ) 3+ years of experience with maintaining digital marketing/analytics platforms, including Adobe Analytics, Google Analytics, Adobe Launch, Adobe Target, Adobe Audience Manager, and other marketing service platforms and tools 3+ years of experience in analytics development Intermediate working knowledge of Adobe AEM and SPA built websites Analytical, conceptual, and problem-solving abilities Ability to read, write, speak and understand English Intermediate skills with Microsoft Office Suite, Jira or similar ticket management system Ability to multitask and strong presentation and interpersonal skills Able to prioritize and execute tasks in a high-pressure environment Experience with e-commerce Good knowledge of applicable data privacy practices and law Able to prioritize and execute tasks in a high-pressure environment Experience working in a team-oriented, collaborative environment Strong project management and web development lifecycle experience Education Degree in Web Development (Preferred), Marketing, Business, Computer Science, Information Technology PREFERRED QUALIFICATIONS Advanced degree (MS,MBA) 4+ years of experience with JavaScript, JQuery, AngularJS, ReactJS, Redux, HTML/CSS, XML, JSON, AJAX 4+ years of experience with Adobe AEM/Target/Analytics, Akamai, Tealium, Jira 2+ years working in telecommunications industry Development Methodologies: Agile, Waterfall, SDLC Code Version Control: GIT Extensive experience with analytics implementations Strong understanding of the organization's goals and objectives. Experience with Tealium Event Stream a plus WORKING CONDITIONS Office environment SDA505 285944 285944BR
Vacancy expired!