Vacancy expired!
- Champion opportunities to consistently improve Blue Buffalo data collection and analytics strategies in support of the consumer (Pet Parent) experience.
- Understand the end-to-end consumer (Pet Parent) journey and define the data strategies / surface data opportunities for business use in collaboration with Performance & Optimization peers.
- Partner with MarTech/IT and other cross-functional teams (e.g., CRM, Experience, Channel leads) to understand data requirements against consumer (Pet Parent) in-market activations and translate into data-oriented tasks.
- Oversee and implement the approach to establishing large data structures and data pipelines supporting consumer (Pet Parent) experience objectives.
- Work to resolve conflicts that may arise from competing requirements provided by cross-functional teams.
- Applying best practices, define ETL strategies and processes.
- Build and manage data pipelines across the Blue Buffalo data ecosystem in support of consumer (Pet Parent) experience efforts.
- Create database systems and the tools to analyze complex data sets and extract actionable insights working with Performance & Optimization peers.
- Define and oversee the process for ingesting new data sources into the Blue Buffalo data warehouse from various sources, ensuring compliance with data policies and procedures. Run data quality checks for varying data sources/sets.
- Establish and maintain data dictionaries underpinning consumer (Pet Parent) experience strategies and objectives.
- Coordinate data wrangling efforts in collaboration with Performance & Optimization peers (EX: Reporting and Dashboard Manager) guiding and informing reporting needs based on known data requirements.
- Oversee and drive data governance/compliance with a focus on policy knowledge (ensure adherence, flag needs for review/policy evolution) and proper data usage
- Design and build automated, self-service data capabilities, freeing teams to focus on data analysis and insight generation
- Partner with Blue Buffalo MarTech/IT teams to ensure that tools/platforms supporting our experience initiatives are properly configured to meet data sourcing requirements.
- Collaborate with Enterprise insights teams to ensure alignment and identify synergies between experience organization data strategy and that of the greater Blue Buffalo organization.
- Work with Performance & Optimization, Enterprise Insights peers and Data Scientists to develop a deeper understanding of the customer journey, identify growth opportunities and specific testing hypotheses.
- Identify and foster new data partnerships to support and enrich data and analysis techniques.
- Partner with CRM (PPRM) Marketing and Omni-Channel Digital Activation teams on test and learn strategies and plans.
- Work with Performance & Optimization peers and other Experience team members as needed to design test strategies to measure impact of consumer (Pet Parent) strategies by using advanced analytical tools, segmentation data, and statistical models.
- Stay up to date on the latest performance and optimization trends and best practices, such as machine learning, artificial intelligence methods and enabling tools.
- Continually refine and refresh Blue Buffalo's approach to data collection, analysis, and make improvements, as needed.
- Maintain consistent communication with Legal to ensure global data and privacy policy adherence.
- 2+ years of professional experience as a Data Engineer in a successful Data Engineering or Business Intelligence team with expert knowledge of Data Warehouse architecture.
- 2+ years of experience designing and implementing solutions for acquiring and surfacing data from a wide range of businesss software sytsems and data manipulation.
- 2+ years of object-oriented programming languages
- 2+ years of experience with schema design and dimensional data modeling
- Hands on experience with cloud-based computing services and data warehouses (Google Cloud Platform, Google Cloud Platform-strongly preferred)
- Excellent communication skills: this role requires regular interaction with Team Leads from across Blue Buffalo - ability to communicate complex data concepts in ways that Marketing Leaders and other functions will understand
- Strong understanding of data modeling approaches and methodologies
- Experience in ETL strategy development and maintenance, with experience implementing pipelines in real time.
- Experience with data warehouse management
- Working knowledge of data querying languages (e.g. SQL) with ability to perform tuning
- Experience with modeling software (e.g., SAS)
- Hands-on experience and proficiency of data analytics and integration tools including MAP, BI tools, and predictive/web analytics tools
- Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
- Must be able to work in a pet-friendly office
- A passion for data analytics and how organizations are leveraging it to deliver compelling consumer experiences
- Passionate about data-driven decision making and agile marketing mindset
- Knowledge of Marketing Communication tools (e.g., SFMC etc.)
- Knowledge of MDM and CDP tools (SFDC C360, Reltio, etc)
- Knowledge of email and social media metrics, too PRE ls, and analysis
- Knowledge of Web Analytics tools (Google Analytics, Cray Egg, etc.)
- Experience with programming language (e.g., Python, R) is a plus
- Pet enthusiast preferred.
- Must be able to work in environment with free-roaming companion pets (for Wilton and AZ based roles - these are dog-friendly offices, in case someone has concerns or allergies)
- Bachelor's degree or equivalent work experience in Computer science, Engineering or related discipline.
- Master's Degree or PHD a plus
Vacancy expired!