Chief Marketing Officer

Job Description

• Responsible for brand marketing, content, acquisition, and retention. Reports to the GM and CEO
• Manage large marketing budgets (up $2Million plus per year)
• Lead, manage and coordinate all marketing efforts with the in-house team, freelancers/ agencies
• with the goal to reduce CAC, increase budgets and scale all channels: Paid/PPC, SEO, Affiliate, Social, Email, DRTV, etc.
• Lead, manage and coordinate retention with the goal to increase LTV and returning customers
• Lead cross functional marketing teams (Online Marketing, Public Relations, Creative, Media buying,
• Social Media et al), and be the focal point in developing cohesive marketing campaigns

• Drive marketing planning and execution of annual marketing themes and activations across multiple marketing channels
• Responsible for external brand activations, partnerships and integrations including the development of messaging and advertising
• Improve project management across internal departments, driving continuous process optimization and making recommendations for efficiencies
• Responsible for internal brand building activities; ensure the "name of the company" brand is prominent in each location and emanates across the company
• Work together with the eCommerce Operations/Sales organization and the marketing team to define consumer targeting/product positioning
• Ownership over budget management and reconciliation of multi-million-dollar marketing campaigns

• Working with different teams to understand the company's business objectives and marketing and advertising strategy. Build the company brand.
• Liaising with the creative agency team, and other team to develop media strategies and campaigns
• Making recommendations and decisions on the best form of media for specific clients and campaigns
• Identifying target audiences and analyzing their characteristics, behavior and media habits
• Presenting proposals, with media and cost schedules to the management team
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
• Making and maintaining good contacts with media owners, such as newspapers, magazines and websites
• Proofreading advertising text and content prior to release
• Maintaining detailed records/developing evaluation techniques for campaigns

• Take on a managerial role within the Marketing Team to direct media relations
• Proactively reach out to contacts in the media, including cold calling, to promote coverage of "name of the company"
• Work with Management, media contacts and members to schedule interviews and other forms of outbound communications
• Provide media contacts with needed resources, information and statistics as may be required
• Keep abreast of current and evolving events and trends, especially as they pertain to the industry

• 7+ yrs. of marketing experience/leading marketing teams
• 5+ yrs. of experience in building a brand/social media/sales trends/public relations
• Being able to "Bridge the gap" between sales/executive/marketing teams
• Able to execute/implement a marketing plan and convey that to the other teams