Vacancy expired!
- Manage a team of marketing and communication professionals responsible for the development and execution of various digital engagement campaigns as well as other high-profile initiatives and deliverables.
- Governance of the departments marketing automation platform (Salesforce Marketing Cloud) and all associated modules; oversee the ongoing development, maintenance and growth of the platform.
- Lead significant DMP (data management platform) implementation, activation and optimization projects; identify analytical opportunities and generate insights to drive DMP onboarding and overall strategy; partner with cross-functional teams to develop testing capabilities across DMP segments.
- Manage all lead/data capture strategies and processes focused on increasing communication subscriptions, segmentation targeting and new customer growth and engagement.
- Support the digital marketing and communication needs of Arthrexs global subsidiaries.
- Provide guidance and recommendations to business partners and stakeholders on best practices for integrated digital campaign strategies, acquisition marketing and KPIs/analytics to measure performance.
- Responsible for the entire lifecycle of corporate and global email initiatives including concept, implementation, testing, deliverability, scheduling, QA and reporting.
- Interface with global partners and stakeholders to ensure digital forms capture appropriate and relevant information for various personas and adhere to all applicable policies and GDPR regulations.
- Oversee all digital promotion activities, including search engine marketing/pay-per-click campaigns, keyword research, social media targeting and other paid search opportunities.
- Consult with cross-functional teams to influence relevant SEO content and drive traffic to Arthrex web properties; ensure keyword alignment with digital promotion activities.
- Oversee all A/B-C testing strategies to optimize and improve conversion of high trafficked landing pages, digital forms and other lead generation initiatives.
- Evaluate performance and effectiveness of digital programs through metrics and analysis; collaborate with cross-functional teams on standardized reporting processes and create ad-hoc reports as needed.
- Stay abreast of all industry trends, opportunities and best practices to continually enhance how we communicate digitally with our various audiences.
- Bachelors Degree required, preferably in Marketing, Business or related field
- 8 years of experience in digital marketing with strong knowledge of marketing automation and customer relationship management systems required
- Experience managing creative and technical teams in a corporate environment required
- Experience with Salesforce Marketing Cloud preferred
- Medical device industry experience preferred
- Strong leadership skills and business acumen with the ability to think critically, identify solutions and deliver recommendations based on data and analysis
- Exceptional interpersonal, communication and presentations skills
- Experience working cross-functionally with marketing, sales and technical project teams
- Ability to be resourceful and handle multiple stakeholders with changing priorities
- Ability to work well under pressure in a fast-paced environment with minimal supervision
- Working knowledge of regulatory, compliance and legal regulations and considerations for the medical device industry preferred
- Foreign language skills such as Spanish and German a plus
- Macintosh or PC platform
- Proficiency required in Microsoft Office applications, Excel and PowerPoint
- Proficiency in Photoshop, Adobe Illustrator and InDesign a plus
Vacancy expired!