Zion Marketing Corporation Business Plan for
Door-to-Door Sales Representatives
Executive Summary
This business plan provides a structured guide for door-to-door sales representatives working for Zion
Marketing Corporation. It outlines the company’s mission, sales objectives, compensation structure,
operational strategies, and employee expectations to ensure consistent performance, growth, and
customer satisfaction in field sales operations.
Company Overview
Company Name: Zion Marketing Corporation
Industry: Telecommunications / Fiber Optics
Products and Services: Fiber internet services from multiple providers
Headquarters: Orlando, Florida
Mission Statement: To connect communities with reliable, high-speed fiber internet through
personalized, face-to-face customer engagement.
Vision Statement: To become the most trusted provider of fiber connectivity through exceptional
service and community presence.
Workplace Culture: Zion Marketing Corporation is a judgment-free workplace built on a family-
oriented environment. The company strives to take care of employees to the best of its ability,
ensuring that every team member feels valued, supported, and respected. Representatives are given
ample time off to prevent burnout and maintain a healthy work-life balance.
Business Objectives
1. 2. 3. 4. 5. 6. Increase residential and small business subscriptions through direct sales.
Build brand awareness in targeted neighborhoods and regions.
Achieve a 25% monthly growth in new customer sign-ups.
Maintain a customer satisfaction rate above 90%.
Foster a positive, inclusive, and supportive work environment.
Provide opportunities for quick advancement based on performance and leadership potential.
Market Analysis
Industry Overview
The demand for high-speed internet continues to grow as more households and businesses rely on
digital connectivity. Door-to-door sales remain an effective strategy for reaching customers directly,
especially in areas transitioning from traditional broadband to fiber networks.
Target Market
Residential neighborhoods
Small and medium-sized businesses
New housing developments
Rural and suburban areas with limited fiber access
Competitive Advantage
Partnerships with multiple fiber providers offering customers more options
Personalized customer interaction and trust-building
Competitive pricing and flexible plans
Local presence and community engagement
Products and Services
1. 2. 3. Fiber Internet Services: High-speed internet packages from multiple fiber companies.
Installation and Maintenance: Managed directly by the partnered fiber companies.
Service Focus: Internet-only offerings at this stage, with no bundled packages.
Sales and Marketing Strategy
Sales Approach
Door-to-door canvassing in assigned territories.
Personalized demonstrations and product explanations.
Building rapport and trust with potential customers.
Collecting leads and following up on interested prospects.
Closing sales through on-site sign-ups or scheduled appointments.
Marketing Support
Flyers, brochures, and branded materials for field use.
Local advertising campaigns to support door-to-door efforts.
Referral programs encouraging customer recommendations.
Community events and sponsorships to increase visibility.
Pricing Strategy
Competitive pricing aligned with each partnered fiber provider’s offerings.
Discounts or promotions based on provider-specific campaigns.
Transparent pricing with no hidden fees.
Compensation Plan
Base Pay: $1,000 weekly guaranteed salary.
Sales Quota: Each representative is responsible for 10 confirmed sales per week, averaging 2
sales per day.
Work Hours: A minimum of 40 hours per week or 10 completed sales per week is required to
qualify for the weekly salary.
Bonus Structure: For every additional 10 sales achieved beyond the weekly quota, a $500
performance bonus is awarded.
Performance Policy: Failure to meet the minimum weekly expectations of 40 hours or 10 sales
may result in disciplinary action or termination.
Support and Training: Comprehensive training and ongoing support are provided to all
employees. Those struggling to meet goals will receive additional coaching and assistance to
ensure success.
Incentives: Monthly recognition for top performers, including gift cards, paid time off, or
advancement opportunities.
Quick Advancement: High-performing representatives demonstrating leadership, consistency,
and professionalism may be promoted rapidly into team lead or management roles.
Work-Life Balance: Representatives are encouraged to take regular time off to rest and
recharge, ensuring long-term productivity and well-being.
Paid Time Off: After six months of employment, all time off for sick days, vacation, or holidays
will be paid.
Operations Plan
Territory Assignment: Each sales representative is assigned specific neighborhoods or zones.
Daily Schedule: Morning team briefing, fieldwork during peak hours, and evening reporting.
Sales Tools: Tablets or mobile apps for order processing and customer data entry.
Reporting: Daily performance tracking and weekly progress meetings.
Customer Follow-Up: Post-sale visits or calls to ensure satisfaction and reduce cancellations.
Employee Onboarding and Training
Orientation: Introduction to company values, goals, and sales ethics.
Product Knowledge: Detailed understanding of fiber internet services from multiple providers.
Sales Techniques: Training in communication, objection handling, and closing strategies.
Field Shadowing: New hires accompany experienced representatives for practical learning.
Performance Evaluation: Regular assessments to identify strengths and areas for
improvement.
Employee Care: Emphasis on mental health, teamwork, and maintaining a supportive,
judgment-free environment.
Support for Struggling Employees: Employees who face challenges meeting expectations will
receive additional training, mentorship, and resources to help them succeed.
Financial Plan
Revenue Streams
Commissions from partnered fiber companies for each new customer sign-up.
Performance bonuses based on total sales volume.
Referral incentives from provider partnerships.
Key Financial Goals
Achieve profitability in each sales region within six months.
Maintain a minimum conversion rate of 15% per representative.
Reduce customer churn through strong after-sales engagement.
Risk Management
Safety Risks: Implement safety protocols for field operations.
Market Risks: Adjust pricing and offers based on provider changes or competitor activity.
Operational Risks: Ensure consistent communication between field teams and headquarters.
Reputation Risks: Enforce ethical sales practices and customer transparency.
Performance Metrics
Number of doors knocked per day
Leads generated and follow-ups completed
Conversion rate (sales closed vs. leads)
Weekly sales total (minimum 10 required per rep)
Customer satisfaction and retention rates
Revenue generated per representative
Conclusion
This business plan provides a clear framework for door-to-door sales representatives at Zion
Marketing Corporation to understand their roles, responsibilities, compensation, and performance
expectations. With a guaranteed weekly pay of $1,000, flexible scheduling, and performance-based
bonuses, Zion Marketing Corporation fosters a family-oriented, judgment-free environment that
prioritizes employee well-being, teamwork, and long-term success. High-performing representatives
have the opportunity for rapid advancement, and after six months, all time off for sick days, vacation,
or holidays becomes paid, reinforcing the company’s commitment to employee care and b