Vacancy expired!
- Develops and executes strategic initiatives for paid social media, in partnership with Enterprise Digital Marketing and brand teams to optimize presence in the Paid Social space.
- Maintains and grows relationships with key digital partners with a special emphasis on Facebook/Instagram & Snapchat.
- Performs and oversees regular Paid Social account audits, including audience targeting selection and analysis, ad creative and copy optimization, and competitor analysis, to establish consistent increases in Paid Social performance.
- Partners with brand teams to establish KPI's for Paid Social.
- Maintains and manages ongoing reports for Paid Social partners through dashboards and internal tracking tools to monitor impact of work and channel performance.
- Assists in the development and evolution of channel and campaign reporting to provide cohesive and holistic insights to EDM and Brand teams.
- Works with the analytics team to ensure appropriate tracking and tagging is implemented for campaign activations.
- Helps prioritize brand messaging to ensure business strategies are maintained and ladders up to campaign / business initiatives.
- Produces clear and concise strategic recommendations for Brand, IT, and EDM teams from information garnered in competitor audits, campaign audits and reports, and through common industry tools.
- Continuously monitors changes in the Paid Social ecosystem to provide recommendations and optimizations for relevant campaigns to EDM and Brand teams.
- Partners with Organic and Paid Social Subject Matter Experts to communicate to brands any potential partnership opportunities, investment changes and key metrics of success.
- Individuals should possess 3-5 years' relevant experience, particularly working in Paid Search, developing strategy and executing tactical campaigns and performing analysis on front-end search performance and KPI's
- Experience evaluating, measuring and optimizing Paid Search through closed loop analysis leveraging online and offline conversion data, driving profitable ROI
- Experience in evaluating SQRs and executing daily bid optimizations are required - either direct to engine or via a bid management platform
- Experience leveraging automation and bid strategies for Paid Search either within Google Ads or via 3rd Party Bid Management Tool such as Adobe Ad Cloud, Search Ads 360, Kenshoo, Marin etc.
- Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis
- Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required
- Familiarity with Google Ads, Search Ads 360, Bing Ads Center, Adobe Analytics (formally Omniture), Google Search Console, and Google Analytics
- Knowledge in SEO and local search / directories preferred
- Ability to travel approximately 5% required
- Excellent written and verbal communication skills required
Vacancy expired!