Vacancy expired!
- Provide weekly, Monthly & Quarterly web statistics from Google Analytics and other tools
- Set up workflows, list creation, & landing pages in Hubspot
- Lead template design (emails, landing pages etc.) and other HubSpot initiatives as needed
- Provide matchback results from digital campaigns (MROI)
- Collaborate with director, brand managers and other marketing team members to plan and define project scopes and timelines
- Identify, plan and manage execution of web content, links and image updates on various web properties
- Identify and implement web app integrations
- Assist with launch and editing of product SKU's within our web platforms as needed
- Assist with PIM implementation and ongoing maintenance as needed
- Work closely with internal and external creative partners to develop engaging online content and apply basic graphic and HTML updates as needed
- Support all brands as needed with content creation for social media, e-commerce and enhanced content for third-party sites (Amazon A+, Wayfair Waymore etc.)
- Handle multiple requests from other departments that require website and/or digital marketing support
- Comply with all Health and Safety guidelines. Maintain a clean and orderly work area.
- Perform other duties as required or assigned.
- Bachelor's degree in Marketing, Business or related field preferred
- 5+ years relevant experience in an e-commerce/digital marketing/web development role with a specific focus on content management, user experience, and online marketing; or an equivalent combination of education and experience
- Solid understanding of web development, e-commerce, processes, and technology
- Experience with Amazon, Wayfair, and other e-tail platforms preferred
- Strong business acumen
- Knowledge of market development and planning, marketing communications, market research, advertising and promotions, information design, digital strategies, production, and project management.
- Experienced in pay-per-click and SEO practices are highly valued
- Experienced marketing to multiple segments in B2B and B2C environments
- Ability to utilize data to drive campaign tactics and strategies, and to measure marketing effectiveness
- High energy, sense of urgency, decisiveness, strong work ethic, and the ability to work well under pressure
- Ability to manage multiple priorities and meet deadlines
- Exceptional communication, critical thinking, problem-solving, and collaboration skills. A team player with excellent interpersonal skills; the ability to interface effectively at all levels both internally and externally.
- Proficient in Microsoft Office applications (especially Excel and PowerPoint), as well as online performance metrics such as Google Analytics.
- Knowledge of HTML and proficiency with Adobe Creative Suite required.
- Ability to travel as required.
- Office environment; no specific or unusual environmental or physical demands.
Vacancy expired!