Copywriter

Description We are offering a long term contract employment opportunity for a skilled Copywriter in Atlanta, Georgia. As part of our team, the successful candidate will focus on digital writing, particularly for our website. This role is mainly remote, with the expectation of occasional on-site meetings for team collaboration and knowledge sharing. Responsibilities: Conduct a comprehensive content overhaul for our website, from the home page to product pages. Utilize your expertise in web copywriting to create engaging and effective content. Apply your knowledge of SEO and tools like SEMrush to optimize web content for search engines. Map out a coherent messaging hierarchy to guide website visitors through their journey. If familiar with Webflow, utilize this platform for content management, though this is not a requirement. Contribute to our B2B marketing efforts with your potential tech background. Work closely with internal teams to understand our narrative and solutions. Regularly monitor and update web content to keep it fresh and relevant. Requirements Proficient in Adobe Creative Cloud Knowledge of Assertion Markup Language Familiarity with Content Management System (CMS) Ability to utilize Facebook Insights Experience with GMail Ability to create compelling advertisements Knowledge of AP Style Blogging experience Ability to enhance brand awareness Experience in creating brochures Understanding of SEO principles Familiarity with SEMrush Experience in B2B marketing Knowledge of B2B technology Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .