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Job Description
Epsilon is seeking a Manager, Digital Reporting to join our growing Digital Solutions Team. Using various tools, you will track and analyze marketing performance data to generate insights. Your analysis will help our media and marketing teams learn how to develop better-performing campaigns in the future and will help our clients to understand whether their marketing investments have been successful.
The Digital Solutions Team generates insights from a variety of digital marketing initiatives, including search, websites, social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes to name a few. The Digital Solutions Team works across virtually all Epsilon digital clients and will provide the Manager, Digital Reporting with exposure to these varying experiences as well as -based training. The particular areas of analytic focus will be website analytics, custom audiences, and the customer journey by media channel - though other channels will come into play across accounts. In addition to working on high visibility accounts and across many digital channels, the Manager, Digital Reporting will also work cross-functionally with our internal sales, account management, creative, strategy, tech, operations, database, and project management teams.Our ideal candidate is a highly skilled tagging and implementation expert in the entire Google stack of products, highly analytical, experienced in all facets of digital marketing, has excellent communication skills, and is friendly and honest.The Manager, Digital Reporting will report to the Sr. Director of Digital Solutions.Responsibilities- Serve as a team expert in digital analytics spanning Web, Mobile, Search, Social, Email and Media.
- Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
- Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas for improvement, and strategic recommendations to be implemented moving forward for our clients.
- Accessing and analyzing digital marketing data from a variety of analytic tools (Website, Media, etc.) to create customized reports and dashboards. In some cases, this data will be delivered to you.
- Analytic Tools/ Data Sources of focus include (but not limited to): Websites analytics (Google Analytics) and RESTful API.
- Other analysis areas include (but not limited to): Banner Ads, Video, Print, Mobile, Search, and Social media.
- The Manager will be responsible for not only pulling reports but also data analysis recommendations
- Analyzing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects.
- Recommending contact optimization strategies to maximize revenue and profit. It is important to be able to connect performance to business impact.
- Advising on, building, and maintaining complete documentation for all projects.
- Working on multiple projects at a time.
- Communicating and setting expectations for outputs and delivery timing
- Providing ad hoc reporting
- Managing and working on web analytics audits and measurement frameworks to ensure all KPI’s are tracking appropriately and that these KPI’s ladder back up to business objectives.
- Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed.
- Bachelor’s degree preferred but not required.Preferably in a Digital quantitative or technical fields such as data science, data analytics, digital marketing, business analytics.
- 3-5 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital and experience being a key point of contact for a client relationship.
- Automotive digital marketing vertical preferred but not required.
- Strong analytic thought process and ability to interpret findings.
- Effective communicator via both written and spoken word.
- Advanced level user in Excel: pivot tables, charts, v-lookups, and dashboard creation.
- Advanced Microsoft PowerPoint skills and experience developing client presentations.
- Familiar with statistical analysis and research methodologies.
- Deep experience with Google analytics and QA’ing GA events & tracking is required.
- Experience with Adobe Analytics is preferred but not required
- Exposure to the broader Google marketing clouds.
- Experience with SQL is required
- Familiar with RESTful APIs
- Familiarity with databases (what they are, how they are structured and used) is preferred.
- Exposure to data visualization tools is preferred.
- Exposure to Python is a plus but not required.
- Exposure to email delivery and media reporting tools.
- Ability to organize and mine large sets of data for insights.
- Ability to clearly communicate the findings of a complex analyses.
- Ability to find key insights across disparate sets of data to help positively impact the business.
- Detail-oriented, organized, and able to work on multiple projects over the course of a day.
- Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including statistical, technical, creative, and marketing resources.
- Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise.
Additional Information
Great People, Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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Vacancy expired!