Digital Marketing Manager

DescriptionThe Creative Group is currently hiring for a Digital Marketing Manager for a client in Marietta. This is direct hire. The Digital Marketing Manager is responsible for the execution of the digital marketing and merchandising strategies to support the global company business. In this role, you will apply your understanding of the online marketplace to create digital marketing solutions from strategy to development, launch, measurement and optimization that drives brand and product awareness, app downloads and engagement, increases purchase intent through lead generation and drives loyalty. Implement overall digital marketing strategies for the company business. Instil strong leadership and build a culture of digital creativity and customer-focus in the marketing department and beyond, including education of cross-functional team members and business leadership on new digital technologies and strategies. Work closely with mobile app and development teams to create consistent experiences and leverage data captured to increase sales. Partner closely with the Product Marketing, Brand/Communications and Product teams to develop and execute leading digital strategies. Identify and develop new opportunities to drive traffic, increase reach, acquire new customers, and increase sales. Establish and maintain a consistent brand image throughout all digital marketing initiatives across web, mobile, email, and social owned properties.Requirements 5+ years’ experience in digital marketing. Previous account management within a digital agency is a plus. Experience developing and executing highly targeted B2B digital marketing strategies. Strong project management/organizational skills required. Strong familiarity with executing B2B best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics. Working knowledge of enterprise content management systems, SiteCore is a plus. Exceptional communication skills—verbal, written, and interpersonal. Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties.Please email resumes to Morgan.McCutcheon@creativegroup.comAt TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.Salary: $75,000.00 - $90,000.00 / YearlyLocation: Marietta, GADate Posted: August 19, 2019Employment Type: Full-timeJob Reference: 00900-9502130986Staffing Area: The Creative Group