Position Title: Sr. Google Analytics Consultant Location: Roswell, GADuration: 12+ MonthsVisionSoft International Inc. is an Equal Opportunity Employer. s and all parties authorized to work in the US are encouraged to apply. No sponsorship is available.Position Description:Overview:Our Client is seeking a Google Analytics Consultant.Daily Duties and Responsibilities:
Ability to handle End-to-end Analytics Implementation independently and work on tags configuration and the development of data layer using Google Tag Manager for Web and Mobile Apps.
Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects
Experience with data layer concepts, data modeling & governance, digital analytics implementation, and event handling methods via the DOM event model.
Implement site personalization and testing & targeting tools (Optimize, DemandBase)
Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA,PII)
Write tagging specifications/flow for developers for enhanced ecommerce websites/apps
Experience architecting, designing, and implementing End-to-end Google Analytics 360 Implementation through Google Tag Manager
Experience with Google Analytics 360: Integration with App and Web Platforms, Linking with Marketing Tools (DV360, Google Ads Search Console), Custom Channel Grouping, Filters, Segments, Cohorts.
Implementation of Web and App through GTM & Firebase.
Design, build, test, monitor, and provide quality assurance of the Web data layer and web tags/pixels.
Experience working with Big Query and data visualization platforms.