Vacancy expired!
- Ability to handle End-to-end Analytics Implementation independently and work on tags configuration and the development of data layer using Google Tag Manager for Web and Mobile Apps.
- Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects
- Experience with data layer concepts, data modeling & governance, digital analytics implementation, and event handling methods via the DOM event model.
- Implement site personalization and testing & targeting tools (Optimize, DemandBase)
- Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA,PII)
- Write tagging specifications/flow for developers for enhanced ecommerce websites/apps
- Write JavaScript to pull data from the DOM, data layer, JavaScript variables, and data objects for implementation in Google Tag Manager.
- Experience architecting, designing, and implementing End-to-end Google Analytics 360 Implementation through Google Tag Manager
- Experience with Google Analytics 360: Integration with App and Web Platforms, Linking with Marketing Tools (DV360, Google Ads Search Console), Custom Channel Grouping, Filters, Segments, Cohorts.
- Implementation of Web and App through GTM & Firebase.
- Design, build, test, monitor, and provide quality assurance of the Web data layer and web tags/pixels.
- Experience working with Big Query and data visualization platforms.
- Experience on GA4 migration and implementation.
- Strong knowledge of HTML, CSS, XML, Java script, jQuery , JSON MySQL, BigQuery
- Knowledge of basic to advanced custom reports in Data Studio and Google Analytics.
- Knowledge of Adobe analytics and Adobe Launch implementation is a plus.
- Server-side tags implementation is a plus
Vacancy expired!