Job Details

ID #5088416
State Idaho
City Boise
Full-time
Salary USD TBD TBD
Source VELOX Media
Showed 2020-10-20
Date 2020-10-13
Deadline 2020-12-12
Category Et cetera
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Director of Paid Search

Idaho, Boise 00000 Boise USA

Vacancy expired!

Are you a digital marketing guru, passionate about your clients and team? Love being in the trenches optimizing and running digital marketing ad campaigns?

We are looking for a PPC expert who can lead a team of SEM managers to excellence while overseeing campaigns for top-tier clients.

This position requires expert-level skills in Google Advertising, Yahoo / Bing, and social ads.

As a team lead, you will need to be able to help your team troubleshoot common challenges, be client-facing when called upon, and have a plan to scale campaigns.

The perfect candidate will have a strong analytical mindset, a passion for both marketing and enabling technology, and a track record of quickly learning and applying new marketing technology solutions.

RESPONSIBILITIES :

Manage a team of SEM managers, overseeing client campaign performance

Lead bid management strategies for PPC campaigns (ranging from $10K - $1M monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, LinkedIn, AdRoll, Amazon.

Serve as a client-facing contact, working with our clients - addressing questions and requests as they arise.

Build, drive and optimize successful Google, Facebook, and other PPC marketing campaigns

Extreme proficiency and ownership over feed management as it relates to search engine marketing and product listing ad, including feed hosting platforms, updates, troubleshooting, and ongoing feed audits

Drive continued optimization of paid search campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.

Ongoing creation of keywords, display banners, and ad copy

Manage Display network placement lists on Google Ads and through other contextual and behavioral advertising platforms.

Work with cross-functional teams on increasing ad relevancy scores and average ad position

Interpret trends and making recommendations based on client ROI, CPA, CPC, CTR and ROAS

Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.

REQUIRED SKILLS AND EXPERIENCE :

5+ years of experience (minimum) with PPC marketing (Google Ads : 2+ years, Facebook Ads : 2+ years)

2+ years of team leadership experience

Prior agency experience preferred

A genuine passion for online marketing & paid search in particular

Advanced level skills in Excel

Google Ads & Analytics Certified

Strong communication skills; able to communicate complex information clearly

Affiliate marketing experience a plus

Undergraduate degree in business or marketing, and or equivalent experience

Benefits Include :

Excellent compensation and benefits package

Generous vacation and paid holidays

Casual dress and frequent team building events

Gym Membership Downtown

Kombucha On Tap!

At VELOX Media we are an ROI driven agency. Our clients demand performance and so do we. We are highly analytical and work diligently to determine the best mix of ad placement, platform, technical approach, target, message, call-to-action, and everything else required to scale our clients to the next revenue level.

Vacancy expired!

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