Analyst, Analytics

Job Description

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As an Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights.

Specifically:

· Deliver client and internal solutions through quantitative analysis in line with industry best practices

· Execute analytics projects in coordination with the analytic team lead and partners across the agency

· Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis

· Contribute to innovation within digital marketing and analytics within the agency and industry

· Deliver various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production

· Analyze online marketing data to provide insights into performance of client marketing campaigns and identify opportunities for improvement

· Identify and evaluate new concepts and technologies; contribute in building business case and defining success metrics / milestones

Qualifications

1-2 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations

Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus

Solid understanding in multivariate testing and statistical analysis

Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content

Knowledge of SPSS, SAS, R, Python (or other statistical analysis and data mining packages)

Knowledge of leading web analytics platforms such as Adobe Analytics and Google Analytics

Knowledge of SQL preferred

Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus

Experience with business intelligence platforms such as QlikView or Tableau a plus

Possession of excellent written, oral communication and presentation skills

Detail oriented, quick learner and able to balance multiple tasks

Partner with account teams on key accounts to develop key client and vertical specific insights using primary and secondary data

Maintain good relationships with clients and business partners to support best-in-class data driven marketing strategies

Participates independently in weekly / monthly client calls

Additional Information

We believe you should be able to be the same person at work as you are at home. Authenticity and trust are important. Be who you are, mean what you say, allow other PFXers to do the same.

We know social opportunities reinforce relationships, and relationships shape our attitudes. Everyone is equal parts teacher and learner, so invest in each other. We are a community. Play with intention.

We believe there’s always room for growth—professionally, personally, and in our communities. We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same.

Everyone comes to Performics with a different background and provides unique value. Speak up, embrace a “what if” attitude, and support the people around you. Collaborate with your team, hone your expertise, and remember—the best idea win

All your information will be kept confidential according to EEO guidelines.