Associate Media Director, Digital Planning

Job Description

The Associate Director, Digital Planning role is a leadership role as well as a managerial one. The Associate Director, Digital Planning sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The Associate Director, Digital Planning is an expert on the clients’ business and a leader on the business with the clients and within the agency. The Associate Director, Digital Planning is responsible for demonstrating a strong working knowledge of the media space and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Director, Digital Planning sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Emphasis will be on digital, however, the ability to plan holistically across online and offline channels will be key.
• Lead the process of strategic media planning/execution and serve as a resource for supervisors, planners and assistants for advice and counsel
• Demonstrate ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
• Create client savings analyses based on billing and invoices
• Responsible for ensuring that all budgets and campaign plans are aligned with client budget parameters
• Understand and adopt new techniques and technologies that are relevant for clients’ digital media strategies
• Provide and discuss industry information on media, markets and related dynamics
• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
• Demonstrate ability to sell Carat/Aegis and all its offerings
• May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability
• May participate in the setting of negotiation strategies

• Build trusting, collaborative relationships with clients at appropriate levels
• Maintain client relationships at appropriate levels
• Manage expectations of clients and deliverables
• Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Identifies opportunities to offer other agency service line offerings to existing clients
• Grow business opportunities within current clients, where appropriate
• Participates and presents in New Business efforts and presentations, where appropriate
• Capable of effectively managing up and down the reporting structure

• Ability to analyze performance data and provide media optimization POVs
• Provide and/or guide strategic input for all plans internally and externally
• Develop and maintain planning processes and procedures across team
• Demonstrate problem solving and intervention when necessary
• Understand and analyze the root causes of problems and develop ways to rectify
• Guide and assist staff to arrive at potential solutions to problems/issues
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Train, motivate and develop a media planning group
• Construct and deliver accurate, honest and timely performance management documents

• Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team
• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
• Lead client presentations
• Communicate key information about our company
• Adapts communication style to relevant audience
• Links communication to audience’s concerns and perspectives
• Moves audience to desired action through clear and persuasive delivery of information

Qualifications

• Bachelor’s Degree
• 7 + years of media planning experience
• Strong understanding of digital media channels including, Connected/Addressable TV, Digital Video, Digital Display, Paid Social and Paid Search
• Experience with performance-based media
• Client service experience
• Understanding of key research sources
• Proven leadership ability – experience managing a team of planners & supervisors
• Experience in digital marketing and current knowledge of trends and innovations in traditional media
• High-level proficiency in MS Word, PowerPoint, Excel and Outlook

• Exceptional internal regard
• Excellent client report card
• Demonstrated experience helping team create greater structure and specialization for scalability
• Develops a significant public presence through speaking, writing, participation
• Raises group proficiency – leadership, quality, efficiency
• Elevates Carat’s digital media competency to push the envelope with new media solutions and greater integration
• Establishes avenues to tighter budget control and increased departmental profits
• Grows client business and/or develops new revenue opportunities
• Increase client regard for Carat’s digital media solutions
• Proven track record of contributing to internal operations and business development beyond the specific service line of Media
• Works with Carat national organization to develop new capabilities and initiatives

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact[emailprotected]if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.