Job Details

ID #3448262
State Illinois
City Chicago
Full-time
Salary USD TBD TBD
Source Agency EA
Showed 2020-02-23
Date 2020-02-23
Deadline 2020-04-23
Category Et cetera
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Digital Marketing Coordinator

Illinois, Chicago 00000 Chicago USA

Vacancy expired!

Agency OverviewAgency EA is a brand experience agency, specializing in user events, worldwide event programs, summits, conferences and B2B experiential campaigns. As experiential alchemists, we blend the tactical and magical to create exceptional experiences for some of the biggest brands in the world. Working collaboratively ? cross team, cross discipline and even across continents ? we form lasting and meaningful partnerships with our clients and with each other.Role Summary:The Digital Marketing Coordinator is a full-time position in the Digital Branch within the Creative Department, responsible for ideating, developing, executing, analyzing and optimizing digital marketing campaigns in support of integrated experiential marketing activations. This role requires strong written and verbal communication skills, attention to detail, critical thinking and proficient knowledge of digital marketing communication channels including email, paid social, paid search, direct buy and programmatic media (SEO knowledge a plus). Primary Responsibilities:

Gather requirements and understand overall client goals

Perform audience research and deep dive into media consumption habits to inform digital marketing recommendations

Utilize social listening tools and research platforms to conduct competitive analysis

Develop strategic digital marketing recommendations that leverage appropriate platforms, tactics, audiences and creative messaging to effectively address campaign objectives and client goals

Regularly analyze campaign performance and synthesize insights that lead to impactful optimization recommendations

Compile thoughtful post-campaign analysis reports with an eye towards planning implications that will improve future iterations of the campaign

Present recommendations and reporting to the internal team and client(s) when necessary

Collaborate with copywriters, graphic designers and digital project managers to ensure key value propositions are properly translated and consistent across all creative messaging and that all ad formats align with best practices for each digital platform

Create and manage content calendars, project timelines and asset delivery

Stay up to date on the latest capabilities and emerging technologies within the digital marketing space

Vet, source and manage external vendors and/or media partners when necessary

Qualifications:

BA or equivalent required

2+ years of experience in digital marketing, digital media planning or digital activation (agency experience preferred)

Experience developing paid media marketing campaigns and working in digital platforms including Twitter, Facebook, LinkedIn, Instagram and Google Ads

Experience with email marketing strategies and platforms is a plus (e.g. Marketo, Mailchimp, Drip, etc.)

Deep understanding of digital marketing best practices

Creative thinker with the capacity to apply data driven decision making

Detail-oriented and organized

Strong communication and presentation skills

Strong spreadsheet (Excel/Google Sheets) and presentation (PowerPoint/Keynote/Google Slides) skills

Experience with event marketing is a plus

Vacancy expired!

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