Vacancy expired!
Job Description
TheContent Merchandiserwill manage and beresponsible for ensuring that ourWalmartandSamsecommerce siteshavecompelling content, navigation, structure/design, localization, and landing pages to best represent our products, engage consumers and drive sales conversion.The Content Merchandiser actively participates inprovidingcontent creationdirection, copy and key words strategies to optimize site contentincluding A/B testing. He/she will work directly with their sales counterpart to determine product mix, dotcom strategy including promotional plans to drive sales conversion.Products include iconic housewares brands like Pyrex, Corelle and Instant Pot.If this excites you and you want to be part of a growing andinnovative companythat touches so many lives…apply today!
What will you do?- Along with Sales and the Global Business unit (GBU),drivegrowth ofWalmart and Samsclub.combusinessby driving content strategy, specific product mix and promotional strategies aligning product target audience and dotcom core consumer.
- Play a leading role in the management of both on-page SEO and off-page SEO analysis and execution; improving organic search engine performance and setting goals based on click through rates, conversions, and traffic.
- Ensurethat the content relates with the target audience and that the contentactually findsthe relevant audiences.A/B testing on content, copy, priceetcto gain insights on metrics that drive conversion. Report insights out with optimization recommendations to sales, GBU and senior management.
- The Content Merchandiser alerts and keeps the business up to date on the latest SEO trends and changes on key search engines.
- Collaborateswith the Marketingand/or Salesteam in defining and creating resources and new content that supports segment specific marketing programs and enhances the business/product’s market awareness for the purpose of driving sales leads, and ultimately helping in sales growth.
- Worksclosely with the Global Business Unit’s, product, and sales teams in producing relevant content that is up to standard and meets the stakeholders’ as well as consumers’ needs.
- Conduct research and develop an understanding of the business’s industry, the business/product’s unique value proposition, andidentifiesthe product’s market differentiators.
- Audit competitors on a regular cadence to provide competitive insights to improve our own presence on dotcom.
- Ensure our brands’ digital shelf aligns with brand strategy and matches line look at brick and mortar.
- Identifycore objectives for the content and develops metrics and methods for measuring and reporting on the effectiveness of the content
- Prepare reports and result finding presentations on the performance and engagement of that content.
Qualifications
- Bachelor’s degree in Business,Salesand marketing with relevant work experience
- 3-4 years of experience working in content management systems and ecommerce experience
- Experience withDirect-to-Consumer fulfillment,Walmart,1P and 3Pis a plus
- Experience with digital platforms,Magento,google analytics,salesforce commerce,Drupal, a plus
- Must be tech savvy, excellent with excel and able to work independently as part of a collaborative team
- Experience working with major online platformsrequired
- Deep understanding of POS analytics, promotionalanalyticsand content management
- Proven experience leveraging a consumer brandto generate rapid online growth
- Ability to multi-task in a fast-paced environment.
Additional Information
All candidateinformation will be kept confidential according to EEO guidelines.
Vacancy expired!