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Citi Retail Services (CRS) is a leader in the payments industry. CRS manages 43 million customer accounts via long-standing partnerships with industry leaders including Sears, Macy’s, The Home Depot and Best Buy. Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within CRS, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast-paced environment. We seek high performers who can think on the fly, leveraging marketing experience to develop initiatives that will surprise and delight our Partners. If you’re passionate about working with a team of smart, motivated, diverse “get it done” performers, you’ve found the right place.The Specialty Partners Group (SPG) is a key business unit within Citi Retail Services, focused on driving key partner and Citi generated marketing initiatives across a variety of partnerships including retail, fuel and corporate. The VP – Portfolio Marketing Manager will lead the marketing strategy and program delivery for two partners within the Specialty Corporate Partners group. The Portfolio Marketing Manager is responsible for assisting in leading the development of short and long-term strategic credit marketing plans to drive new accounts, sales, receivables and revenue growth. Core responsibilities include: (1) Ownership of marketing campaigns including strategy and partnering with cross-functional teams to ensure successful campaign design and implementation, (2) Collaborating with the partner to develop marketing plans that focus on programs that deliver on our KPIs, (3) Identifying best practices and ways to optimize campaigns both from a return perspective and operationally and (4) Ensuring all legal, compliance, and process activities are properly vetted and secured as part of program implementation.The incumbent will serve as a primary day-to-day contact with Citi’s Partner Management teams, internal cross-functional teams, as well as the Partner to drive new accounts and usage that will generate profitable sales for Citi and the Partner.A successful Portfolio Marketing Manager will possess the following:
Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross-functional stakeholders and partners
Curiosity and passion about marketing, staying abreast of industry news, best practices and emerging trends
Ability to use data to proactively identify opportunities for driving new accounts/sales to meet the goals of our partners in addition to thinking outside of the box for opportunities
Action-oriented who pushes self and others to achieve the best possible experience for our customers
Adaptable qualities including learning on the fly and open to change
Ability to work and excel in a virtual work environment where management, peers and clients may not be in the same physical location
Key Responsibilities:
Assist in leading the development of short and long-term strategic credit marketing plans to drive retail and credit sales growth for assigned Partners.
Outline initial program strategy; provide marketing leadership to cross-functional teams and external agencies in order to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales.
Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.
Facilitate / lead strategic and tactical marketing discussions with Partners
Create presentations and other documentation for both external Partner meetings as well as internal reviews.
Develop and maintain portfolio marketing calendars
Create and manage marketing budgets, including monthly forecast, and budget reconciliation.
Collaborate with the Digital team to manage online marketing activities and initiatives.
Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
Collaborate with Decision Management to monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies.
Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in.
Identify and leverage best practices in the industry and across Citi Retail Services portfolios as well as Citi Cards.
Leverage research and insights tools where appropriate to make smarter decisions.
Initiate partner-focused marketing research studies and manages report outs to Partners.
Share insights with Partners from mystery shopping, best practices, competitive intelligence, etc.
Ensure Compliance to all Compliance & Regulatory Standards.
Key Collaboration PointsIn order to ensure executable growth strategies, this position will partner with the following teams:
Partners
Partner Management
Decision Management
Credit Risk
Marketing Business Operations
Digital
Finance
Operations & Technology (O&T)
Compliance, Legal and Fair Lending
Chief Operating Office and PMO
Business and Technical Requirements
Bachelor’s degree
8+ years of relevant marketing experience, private label / co-brand credit card experience preferred
Track record of successfully managing complex marketing programs in a highly matrixed team environment
Partner / client-facing experience
Strong understanding of marketing principles
Solid understanding of digital channels
Strong Attention to detail
Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L
Ability to analyze / interpret data and leverage that data to develop smart marketing strategies
Experience leveraging multiple marketing channels to maximize ROI
Strong written and verbal communication skills
Good project management skills
Strong Excel/PowerPoint skills
Leadership Competencies
Ability to successfully interact with and influence various levels within the organization, including Senior Management and external client partners
Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs
Strong communication skills and ability to communicate at all levels of the organization
Proactive, positive, “can do” attitude
High level of accountability
Creative problem-solving skills
Critical, strategic thinker with an ability to identify ways to improve processes, programs, etc.
Good business judgment and acumen
Customer centric with ability to balance both customer benefits and business financials
Intellectually curious, proactively seeking and developing new opportunities
Ability to prioritize and manage projects
Travel Requirements: 10%Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - USTime Type :Citi is an equal opportunity and affirmative action employer.Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity CLICK HERE at https://www.citigroup.com/citi/accessibility.html .To view the "EEO is the Law" poster CLICK HERE at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf . To view the EEO is the Law Supplement CLICK HERE at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf .To view the EEO Policy Statement CLICK HERE at http://citi.com/citi/diversity/assets/pdf/eeoaapolicy.pdf .To view the Pay Transparency Posting CLICK HERE at https://www.dol.gov/ofccp/pdf/pay-transpunformattedESQA508c.pdf .Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Vacancy expired!